China has officially developed a two-child policy in response to the family planning policy and the country’s aging population, according to a policy announced at the Fifth Plenary Session of the 18th CPC Central Committee in 2015. Most people are happy when they know that this policy is open, which also means that their children will have a companion in the future.
But it is followed by the postpartum care of women after giving birth to a second child, which also makes many domestic women more worrying things, because a woman after giving birth to a baby, the body is prone to dramatic changes, indirectly leading to a series of problems, such as postpartum depression, body fat, object cheating and so on, That’s why so many mothers are so sensitive to the issue of postnatal care.
Postnatal care copywriting attracts mother fans
A lot of treasure mother powder in addition to special love their children, they also love their own body, after giving birth to the baby, out of shape, stretch marks, scars and so on they hope to restore the original appearance in the shortest time, maintain their previous appearance and figure, so in the postpartum recovery project is very suitable for us to operate.
Whether in Sina Weibo or Little Red Book, we can find a lot of marketing accounts for this project has launched a large number of copywriting promotion, such as a certain star on the micro blog postpartum situation can set off a large number of marketing accounts to traffic. Needless to say, there is also a lot of knowledge about postpartum care shared in Little Red Books.
Then we searched related keywords through Google Index and found that the index was not too low. The daily average of “postpartum care” was about 200, “postpartum” was maintained at 500, and “postpartum repair” was the highest among the several words with an average of about 800.
Copywriting we can choose to find peers to imitate and learn from, after all, the knowledge of this industry has long been known by peers, so we only need to carry out secondary development to do a good job in a copywriting.
Drainage channel
Through these groups of data, we can learn that the demand of Bao mothers in this post-natal field is quite high, so we recommend several suitable platforms for everyone to drainage.
Treasure mother forum/post bar, such as mother network, treasure mother bar, Pacific parent-child network and so on these websites are very suitable for us to do drainage, in these platforms we can comment, can also post, as long as you can write a good copy, so there is no worry about the treasure mother fans to pay attention to you.
Through the case of SNS/Weibo, it is not difficult to find that there are a lot of people sharing related marketing copy on these two platforms, and the reading volume is very attractive, especially on SNS platform, the majority of female users of this software, and the proportion of housewife fans is higher than other fans, so it is a very good choice for XiaoHongshu platform to edit a large number of copywriting.
Building a website is a relatively long-term development direction. It is also a wise choice to take the field of postpartum care as a breakthrough to slowly continue the development of other fields of Bao Ma. After all, the method of encircling cities in rural areas is also one of the strategies.
Mode of realization
We can divide the cash into two kinds, one is virtual product, the other is real.
Virtual products are selling tutorials, such as postnatal care yoga tutorial this piece in the postpartum rehabilitation series of the best sell, basic a set of teaching can sell hundreds or even thousands of no problem. Of course, the resource channel can choose a treasure to buy, and there are a lot of free courses online a little package as a low price course to sell can also be.
There are more categories of physical products, ranging from drugs to props. You can search for related products on a treasure by yourself, and then look at the purchase price on 1688 to make a comparison, and then sell them to your fans.
Of course, in addition to the above two ways to cash out, there are other kinds of cash, such as the opening of the treasure mother paid community, after all, the treasure mother is a variety of attributes of fans, in addition to consider their own physical conditions, and their baby and work things, then we open the community can also share parenting experience and part-time work to share, It’s also a lot of money.
conclusion
In our eyes, Bao Ma group can create infinite value, and it is also one of the relatively large traffic groups in China, which not only gives different user attributes, such as a mother, a wife, but also women who love beauty, so you can imagine the potential of this project and the space for later development.
