Nowadays, traditional e-commerce merchants are increasingly unable to ignore TikTok, and as a novice in the e-commerce field, they have no way to start with Amazon and other platforms. The competition between various giants and brands leads to the extremely limited living space for small sellers. Even in the cross-border e-commerce far away from the domestic market, all major sellers are shifting to the direction of branding.
As a novice who wants to enter the e-commerce business, TikTok is the best choice, and this window period is likely to be only two or three years, you can put the Amazon in the early stage of the scene can make money, and miss this opportunity, only because of the failure to find the dividend project and sighing.
To this day, some people still wonder why they choose TikTok. Very simple reason, Tiktok daily active capacity is 600 million.
That is to say, TikTok has locked up at least 600 million traffic every day, which is filled with various roles, such as the most powerful spending power of treasure mothers, aunts, the largest number of students, such a huge traffic, on the Internet, means business.
The subversion of TikTok on e-commerce comes from its interest in e-commerce. Through big data analysis, TikTok will actively push products that you may be interested in. The logic of shopping becomes to find people.
This has deeply tapped the consumption potential of consumers on the platform of Tiktok. You do not actively search for products, but Tiktok will push the goods you are interested in to the front of you and stimulate your interest in paying.
Against the background of Tiktok’s traffic dividend and interest in e-commerce, how can a new player operate Tiktok’s store with the thinking of no supply and convert the traffic on the platform into his own income? Today we’re going to talk about how a new player, starting from scratch, can explode in revenue and profit.
01
The unsourced play is the early winning formula
With any new project or platform, the initial development is very rough, which means that once we understand the pattern, the best idea is to do it in batches.
For example, when a new “we media” platform comes out, the best way to make money in the early stage is to carry and wash manuscripts, to obtain the platform’s incentives and traffic. When a new video platform comes out, the best way to cash out is to carry clips. In the field of e-commerce, it is to shop the store group, make a large number of pictures, and even put a large number of product pictures before looking for goods.
In a word, it is the first to have the flow, and then consider cash, the first to have the flow, and then consider selling.
The essence of no supply is also in this, even if you do not understand e-commerce, do not have any products in your hand, you can start from the point of making traffic, first on the product shop, with the single you slowly familiar with the rules of the platform, understand what properties of the product is more likely to explode.
The advantage of TikTok small store is that you do not need to open many stores. If you master the right method, operating several stores will bring you considerable profits.
02
Your thinking needs to be honed
Pay attention to the selection of product thinking, optimize the operation details, and then match the natural flow of play, can make the profit growth of the store become natural.
How to optimize products through product selection thinking?
In practice, we can find out the best-selling products through data analysis and add more added value to them to make our products more competitive on the platform. For example:
1. For example, if the same product is sold cheaply by your peers, can you consider adding additional value in the form of “buy one, get three free gifts”? Even if you sell it more expensive, customers will be more likely to choose you.
2. Recently, some popular products have appeared and it is difficult to keep up with them. Could you consider pushing similar products to quickly find a minimally invasive new product of the same type?
3. If a product does not have any growth after repeated optimization, it is necessary to consider replacing it with other products.
The so-called choice of thinking, in the final analysis, it is your grasp of the consumer psychology of the target customers, customers are for what order, what is the psychological incentive, these are the core of your choice to think deeply.
From this point of view, the choice is not the product, but the specific attributes of the product, to meet the specific needs of customers.
These are not a hard to fill the single on the line, but you seriously choose products as a course, in order to really improve the performance of the store.
With the basic choice of thinking, you can choose to do natural flow.
There are a lot of old Amazon merchants, at the beginning is a large number of orders, but the reaction in the flow has not increased at all. In fact, the TikTok team has already dealt with this set of gameplay, not directly copy the gameplay of other platforms, can be done on the TikTok store.
If there is no natural flow pool, then fill more single is of no use, some people do not have a month into the pool, every day to fill the single product do doubt life, and some people into the pool on the second day, began to gradually expose the single, only on the basis of the pool, all the optimization behavior is meaningful.
