Having the idea of starting a business shows that you are a person with ideals and pursuits. Building your own business through starting a business is also an accumulation of life experience, which can improve your abilities in all aspects.
1. Recognize yourself, count resources, and act according to your ability
How big your feet are, how big your shoes are. Entrepreneurship requires us to do what we can, and choose the projects suitable for ourselves according to our financial resources, capabilities, time, contacts and other resources.
Some projects seem to make money, but you don’t have the corresponding resources, or the project cycle is too long, and you can’t make money on that day, so even if it is good, it doesn’t make sense for you.
Do not do it if you are not familiar with it. The entrepreneurial project should be within the scope of your own ability circle and resource circle as far as possible, rather than be ambitious. You can even start from some of the most inconspicuous places. Your first task is not to create a great enterprise, but to make money first.
2. Be prepared, think of a way out, and have a stop line
The failure rate of the first venture is very high, and it is very difficult for anyone to be able to run smoothly. Therefore, be prepared for failure and think of a way out. It is suggested to keep a certain amount of money to give yourself a chance to rise again, or to maintain the life for a later period of time.
Don’t start to work blindly when your head is hot. The result may be that you will lose your underwear and won’t turn over for several years.
Entrepreneurship is a spiritual exercise. We should be prepared for repeated adjustment and peeling off. You may have a long way to go before you really make money. Entrepreneurship is a process of continuous trial, summary and adjustment.
At the beginning, there may be no big progress for a long time, even no income, and we have been groping for it, but when the method is right, it may suddenly become.
3. Learn from others, accumulate experience and start small
If you want to do something, you’d better go to the relevant industry for a period of time, or consult more experienced experts in several industries, and study more successful cases.
Define what needs to be learned. When learning, don’t learn everything. Instead, find the most important and necessary knowledge. Other things can be learned while doing.
At the beginning, it is suggested to start with some small businesses. Don’t be greedy and don’t expect to be able to do much at once. First aim at a small market segment, first survive, then become stronger, and finally become bigger.
It’s like playing a game. Before playing a big Boss, you need to play a few small monsters to practice level and add experience to finally pass the customs.
4. Look for projects, learn from thinking, and dismantle models
At ordinary times, we should pay more attention to which emerging Internet companies have funded, pay attention to the latest business changes of some large companies, and improve our business acumen.
At the same time, we should form the habit of studying more advertising, including some Internet advertising, outdoor advertising, and so on. Disassemble the other party’s profit model, flow channel, operation model, etc.
If this advertisement has been in use all the time, at least it means that people make money. And it may earn a lot, because advertising is also a big investment. In fact, an advertisement is a project.
5. Analyze the market, see the competitors clearly and find the entry point
As an entrepreneur, you need to pay more attention to the changes in the market, including the latest dividend, the major trend in the future, and some personal business opportunities. Maybe if you catch one or two small vents, you can turn over.
At the same time, we should study more about the main competitors in the market, how they are doing, and whether there is anything worth learning. Understand the characteristics of competitors’ products, how their rank level is, and whether they can beat them.
Try to choose those areas where there are few competitors in the high segment. As long as you are higher than most of the peers, you can reduce the dimension.
On the other hand, it is to consider whether there is a market gap in some hot fields you want to enter, and whether you can enter at a low cost.
6. Understand the audience, analyze pain points and find channels
Be sure to carefully analyze who your target customers are, what pain points they have, where to gather, and how to find them
According to the pain points of users, to shape their own selling points and write their own product copy. At the same time, investigate whether the target audience is dissatisfied with the products of competitors, and these are the breakthroughs for entrepreneurs.
Study the target audience, including age, gender, occupation, income and a series of attributes, and then find the scene where consumers gather to attract them.
7. Unique selling points, segmentation and penetration to achieve the strongest
At present, many large fields are already saturated. As first-time entrepreneurs, we must learn to cut into some segments with low competitiveness, so as to survive better and become the strongest in the segment.
Think about why people buy your services, what features your products have, what differences they have, or what shortcomings their competitors have.
There must be an attractive selling point, scarcity and high value, so you can sell at a good price. That is why users have to buy your products. This is the core. Of course, it can also be packaged through marketing.
8. Investigation and research, small test, and hypothesis verification
After finding the project, you should also weigh your rank to see whether it is suitable for you and whether you can afford it. Calculate the input-output ratio, whether it is worth doing.
The first time you start a business, you have no experience, and the probability of failure is very high. Therefore, you must first test whether it is feasible in a small scale and low cost to see if it can be done. You can start with part-time jobs and grow up with stable customers.
To see whether it is worth doing, to get rid of the messy costs, and to make money, the money should be worthy of the risks you take and the efforts you make, rather than a little profit.
In the process of testing, to determine whether it is a real demand, you can look at some search indexes, try to sell online or offline, and try different ways. If you do not ship for a long time, it may be a fake demand.
9. Deal with traffic, pay close attention to sales, and survive first
At the initial stage of entrepreneurship, we must first ensure the survival link, and other unimportant things can be postponed. We should pay close attention to sales, improve output, and survive first.
Whether it is a network or an entity, the core is how to obtain traffic. We can dismantle the traffic channels of several excellent competitors. We must learn to make traffic and build channels, which is the core of the core.
Either pay for free traffic or pay for paid traffic. At first, find an opponent worthy of imitation, disassemble him, imitate him, and finally surpass him.
10. Reduce risk, run through the process and optimize the path
The death rate of initial business startups is quite high, and it is not too much to die. In fact, the most important thing is to reduce your own risk, or try to pry the whole business with the lowest cost and run the whole process.
When starting a business for the first time, try not to invest heavily, because it is very easy to fail. Once you lose money, it may be difficult to turn over for several years. Don’t buy a lot of high-priced equipment, rent a house and recruit employees. The project has not been tested successfully, so invest a lot.
There are also electricity bills, water bills, staff salaries and other expenses, which burn your money every month.
If you can’t make money in the short term, and you have to continue to pay out, you will easily be impatient. In the face of burning money every day but not paying in, many people’s mentality will collapse, and eventually a large probability will lead to the failure of entrepreneurship.
Don’t just see how others make money, but find out how they make money. We may not see many details. When starting a business for the first time, you should find ways to reduce your own risks.
Let’s think about it first. How can we do this project without money? We should maximize our brain power and cultivate business thinking. Think about the resources around you, the advantages you can take advantage of, and whether there are information gaps that others don’t know.
It is better to start a business with light assets and low cost. Through resource integration, you can cooperate with others for mutual benefit and win-win results.
11. Lock customers, maintain well and continue to pursue sales
We must pay attention to the lifelong value of customers. Learn to eat the back end. The front end can even be free to attract traffic. The key is to develop a growing relationship with customers.
At this time, your core products are very important. The best product can be re-purchased. The profit is high enough. It has characteristics that can make the back-end continue to benefit. As long as the customer is locked, the follow-up can continue to make money.
12. Rapid replication, expansion of scale and establishment of barriers
Through the above verification, we can quickly copy, expand the scale, and become a project system after we manage the flow, make money, and run through the whole process.
In this process, we must make good use of our first-mover advantages to build core competitiveness and competitive barriers. Avoid peer imitation and malicious competition, and think about whether you have something that others can’t imitate, and how to create obstacles for your competitors.
At the same time, we should also maintain a sense of crisis and continue to find some potential new projects. Because most projects will have a life cycle, and they will always make no progress in the merit book, and may be exhausted later. Integrate multiple projects to create a business system of its own.
OK，
above,
01. Recognize yourself, count resources, and do what you can,
02. Be prepared, think of a way out, and have a stop line,
03. Learn from others, accumulate experience and start small,
04. Look for projects, learn from thinking, dismantle models,
05. Study the market, see the competitors clearly, find the entry point,
06. Understand the audience, analyze pain points, find channels,
07. Unique selling points, segmentation and penetration,
08. Investigation and research, small amount test, hypothesis verification,
09. Deal with the flow, pay close attention to sales, and survive first,
10. Reduce risk, run through the process, optimize the path,
11. Lock customers, maintain well, and continue to track sales,
12. Rapid replication, expansion of scale and establishment of barriers.
