As anyone who plays TikTok knows, the flow is divided into two kinds: free flow and paid flow. A thousand streams and DOU can be hit online. No money on the honest broadcast room content and time, slowly accumulate the weight of the broadcast room, waiting for free traffic outbreak
According to the difficulty of obtaining free traffic, TikTok is divided into four categories: setting, content, operation and recommendation
The picture
It is suggested that we focus on the acquisition of content traffic and recommendation traffic, do a good job of quality short videos, maintain the active degree of broadcast room, improve various data, will be judged as high-quality broadcast room by the platform, and obtain more natural flow.
First, set the class
Settings traffic is the easiest to get, because it is very low cost, as long as we do the personal home page Settings and live Settings can be.
1. Personal homepage
It mainly includes name, profile picture, background picture and personal introduction. We can reveal the broadcast room in the Settings of these accounts. For example, the name can be directly called “xxx live broadcast”, “xxx live broadcast at 9 PM every night” and so on, so that new users can have a quick understanding of you.
2. Setting of live broadcast
At the beginning of the broadcast, we can set the title, profile picture and topic of the broadcast.
The topic selection must be precise, because in the live broadcast square, the precision of the topic determines whether users can see your live broadcast. Make sure your profile picture and title are attractive, they will determine whether users will click on your studio or not.
Two, content
Content traffic is a very important source of traffic, because TikTok is a content e-commerce business after all, it is very important to do a good job of daily short videos, pre-heating short videos and live tidbits.
1. Daily short videos
Daily updates of short videos must be vertical enough and high quality, in line with the account positioning, through the charm of human design to attract fans’ attention, improve the broadcast volume and attention, and finally introduce fans to the broadcast room
2. Preheat the short video
The content of preheating short videos is generally to inform users of the specific broadcast time and broadcast benefits. The real person appears in the video and calls on users to pay attention to the anchor and watch the live broadcast.
Pre-heating video before live broadcast can be prepared more than 3 times in advance, which are one day in advance, 2 hours in advance and 30min in advance respectively. The video can reach fans repeatedly in 3 periods.
3. Live tidbits
Live tidbits are clips of highlights from live broadcasts, such as wonderful product explanations, funny quotes or highlight moments. It is recommended to post one video every 20-30 minutes during the live broadcast, and delete the released tidbits after the live broadcast.
3. Operation
Operation traffic to get is need to spend some thought, not to say that you send a video, broadcast room sent a few benefits can be done, need a certain planning and long-term operation.
1. Operation of fan base
TikTok has a group chat function. If you have your own fan group, you can post a live preview in the group before the broadcast to attract fans to watch.
We can maintain fans through exclusive benefits such as fan discount and in-fan purchase. It is also possible to set up exclusive fans and special events in the process of live broadcasting to enhance the stickiness of fans.
