Most short video creators today,
Concentration of attention
Focus on bringing in the goods for cash,
So the competition in this area is particularly brutal,
How do you survive in this situation?
Today I’m going to introduce you to a smaller, more exclusive version of traffic play,
The Tiktok store number,
Compared to short-band goods,
There’s a lower threshold for cashing out a scout number,
How to do it? Let’s find out.
What is a shop scout number?
The so-called shop inspection number is actually a short video account that reviews local food from a personal perspective, which is similar to the feeling of Dianping.
Tandan is suitable for the second and third-tier cities with a permanent population of more than 1 million. Its main service objects are the businesses of waist merchants between the first-tier and county-level cities. The overall decline of the real economy has led to the sluggish business of these merchants, especially the catering industry.
Cost input
In the early stage of the account operation, it will cost some money to visit and photograph some local food shops with special characteristics.
When the number of followers reaches around 30,000, they can cooperate with local businesses to help them explore stores for free and make short videos for marketing. The merchants only need to provide relevant ingredients.
When the number of fans of the account exceeds 80,000, local merchants can be charged certain advertising commission. The general cooperation price is 300/10,000 fans, that is to say, the price of a single advertisement for a food shop number of 80,000 is 2,400 dollars.
Specific operation process
1, raise number
This step is very important and involves the weight of the account in the future. To do
One plane, one card,
The mobile phone number of the account registration should be the same as the number of the mobile phone binding card, and the real-name authentication of the account should be completed, the personal information should be improved, and the headline number should be bound.
Throughout the initial phase of operations,
Don’t include any contact information for business cooperation in your profile.
To complete the video recommended by TikTok home page, especially suitable for power consumption-related video content, and to the more excellent videos
Like, comment, and follow the account.
To stabilize the Internet environment,
Don’t change your Internet IP address too often,
It’s best to use only 4G data on your phone or a WiFi address. Shoot and clip some food content to explore the store and upload.
Note: The whole incubation time should be maintained for at least 7 days.
The content selection of the shop number
If you want to make the shop scout a success, it ultimately depends on the operation, and 80% of the operation lies in the sampling, shooting and editing of the polishing. In the early stage of the shop scout, do not pay too much attention to the realization of the problem, when you reach a certain fan base, the realization is very easy.
In the early stage of operation: directly look for catering shops with a favorable rating of 4.8 or above on the public comments, preferably the hot restaurants on the must-eat list, and look for the highlights of the shops to shoot.
Of course, you can also choose from the worst reviewed stores to experience how bad the service is and how bad the food is. This video is also very popular with fans.
Note: The average consumption of the restaurant should not be too high. It is necessary to consider whether the consumption level of the fan group matches.
Operation period: When the account has a certain number of fans, you can try to find a suitable store for free cooperation through the phone of Meituan Dianping, which can greatly reduce the operation cost.
As for video editing tools, I recommend using TikTok’s official editing tools
“Video Clip APP”
, the operation is very simple, a look will.
Rules of Tiktok algorithm
The current traffic distribution rules of TikTok rely on algorithm distribution. The rules of algorithm have several important data, which are respectively
Completion rate, like rate, interaction rate, conversion rate, video verticality,
In addition
Length of video
Is one of the key factors.
The video content length of the store number is better within one minute, too long will reduce the playback rate.
In order to improve the interaction rate, more interactive questions can be used in the video copy, and after the video is released, questions can be raised in the comment section with a trumpet to trigger interactive comments.
At the end of the video content, we can add some video account introduction to attract fans’ attention, which can effectively improve the conversion rate.
Note: The release of video content must be vertical. TikTok will label the account qualitatively according to the video content posted by the account. After the initial determination of the video content, do not arbitrarily change the content type.
How to find business cash?
1. You can easily obtain the phone number of merchants from Dianping and Meituan and make an interview by phone.
2, try not to find chain brand merchants to talk, such businesses are not within the scope of cooperation.
3. When negotiating with businesses, we should learn to avoid the heavy and avoid the light. Short video content marketing focuses more on store exposure rather than actual delivery of goods.
In addition, it is best to talk with the identity of the enterprise when the interview, because it involves the tax billing problem, more involved in a trust problem, in addition to preparing the bubble network to make good sales, but also provide some cases before shooting merchants, such as video likes, data, play volume, comment rate, and some basic data of the account, such as: Fan gender ratio, age group, defining characteristics, etc.
Summary:
At present, the number of Tiktok exploration store is still in the dividend period, and there is still a large space for operation. This is mainly due to the distribution rules of Tiktok algorithm. As long as the content of a video can meet the data rules of the algorithm, it can be realized.
That’s all for this article
