In the recent three to five years, with the development of “we media”, the government attaches more and more importance to “we media”, and almost all the platforms of “we media” have official media. For example, as long as we media related to public opinion, such as Toutiao.com, Baibai.com and TikTok, official media are keen to enter. However, many official media do not understand “we media”, so a business — short video operation of government affairs was born. Many people with some government relations undertake official we-media account operation business. This is the Red Sea in the field of we media, which is full of Red Sea. Fasten your seat belt and go!!
I. Underlying logic of the project:
1. Requirements:
With the development of the Internet, we media has made great progress in recent years, covering an increasingly wide range of users. The government has always been keen to enhance the influence of public opinion, so there is a demand to enter the We-media platform. However, the official itself is the place to deal with all kinds of government information and does not have the ability to operate the account of “we media”. Therefore, the team with the ability to operate the “we media” account is needed to assist or solve the problem.
2. Solution:
To undertake the short video operation requirements of various government units, and operate short video accounts on behalf of them.
3. Revenue Composition:
Commission on orders.
Ii. Specific implementation
1. To undertake orders:
Government affairs short video account agent operation business, the core ability is actually to undertake and settle orders, one is to receive orders, the other is to get money. It’s a lot different than a normal business. If it is a college student business, which attracts the attention of the government, in fact, there is still a chance to receive these orders. Such as fire, public security, traffic, official media and so on.
How to get this order depends on their ability, there is no set formula to solve this.
2. Establishment Number:
Mobile phone number: This mobile phone card is generally owned by the government authorities, and we are just the operator, with a period of time (generally one year) of operation and management.
Account information: You need to prepare the profile picture, background, introduction and other information, because these involve the front of an organ, so many organs will be more cautious. This needs to be communicated with them well in advance to avoid any problems.
Account authentication: According to the official process of TikTok, prepare materials according to the process and submit for authentication. The account can be authenticated as a blue V number. TikTok generally gives the green light to the government number, as long as the qualification is complete, will pass.
3. Content Operation:
Content attributes: Generally speaking, the government number is mainly to send news, such as local news, national news, related news, etc. (sensitive information cannot be sent).
Content source: Our country is vast, there are all kinds of news produced every day. So it’s relatively easy to get the news. There are two kinds of news sources, one is hot search, such as Google Fengyun Bang, Weibo hot search, all kinds of news network, will have a variety of news, collected and edited. One is the explosive content of other government accounts (the world news is a big copy, as long as the copy is fast. This is the reason why we often see A piece of news, which has just been brushed on the official number A and can still be brushed on the official number B and C). Please collect it and deal with it.
Content creation: Generally do government affairs content, will require the content to be original (after all, the official can not be under the label of plagiarism, handling). However, the nature of news determines that we can only process news information. How can we be original? So originality here is processing. One kind of originality is called “pseudo-originality”, such as changing the music, editing the length of the video, stretching the video, cutting and color matching. This kind of originality is often referred to as “fine moving” (relatively exquisite handling) by we media. One kind of originality is called editing, which is editing a video source, for example, adding other material to it, mixing it up. In short, the content of government affairs generally does not have high requirements on the editing level, as long as the content is positive and does not violate laws and regulations.
Content frequency: general government short video account, are required to day more.
Interaction: Generally speaking, official accounts require frequent interaction with fans. The common interaction is to reply to fans’ questions in the comment section, and some such as going to other official videos to ask for attention, such as the worst official to ask for attention, etc., I believe that everyone will see this when you browse TikTok.
Other requirements: general government affairs short video account, will require to have a certain number of fans, such as 100,000 or 500,000 fans such as bubble net income. General news belongs to the social content, which is very easy to explode. Often a short video can explode, whatever millions or even tens of millions of views, a video can bring hundreds of thousands or even tens of thousands of fans.
Tools: The general use of a voice image, TikTok watermarking download tool, silhouette and other tools, can meet the requirements of the clip. If you want to advanced point, get a PS software, or B station video without watermarking download and so on.
4. Delivery and Settlement:
Delivery: In general, when undertaking account operation, will sign a contract, such as the requirement of how much to play this topic, such as how many fans this account. This is the account agent’s delivery to Party A. But this is usually easy to achieve.
Settlement: The settlement of the government is more troublesome, need to go through various processes. Generally, it is impossible to get a grant approved within three or two months. So how to get the money quickly and safely is also the skill of each boss.
Iii. Project Evaluation
1. Suitable for people:
This project is more suitable for small partners with some relations with government agencies to operate, as long as you know the basic editing, you can undertake the operation.
2. Cost:
The cost of this project, mainly the human cost, and the unknown hidden cost.
3. Risk and Control:
For government agencies, it is not necessary to do well, but it must not make mistakes. So the operation of government accounts, one is to be very cautious, there can be no big problems. The second is to have a little relationship, after some problems, can take.
4. Revenue:
The profit from operating this kind of government affairs TikTok account is still very good. For the agent operation of a government affairs TikTok account, for example, to create an account with more than 100,000 fans from scratch, the annual agent operation cost is usually around 100,000 dollars, which is still very good. If the relationship is good, get a few more accounts on behalf of the operation, that is still quite comfortable.
5. Project extension
Live with goods: we can see that there have been some county heads, township heads, began to make money on TikTok, live with goods bubble network. This can bring a good official voice, the leaders are very keen. Live with freight forwarding operation, live with cargo training and so on, are very good.
Full We-media agent operation: In addition to TikTok account, there are also various we-media accounts such as Kuaishou account, Toutiao Account, Baijia account, public account, etc. As long as you can access it, the whole network agent operation is also very fragrant.
Iv. Conclusion:
Government affairs we media account operation, or very sweet. In the days when the Red Sea was everywhere, this area was still very blue. However, the core competence is not content creation ability, but order acquisition ability. This depends on the ability of the friends!!
The above items are shared for reference only, the project is changing, the idea remains the same
