From 2020, short video users ushered in the first year of live streaming, and the data of live streaming on Amazon, TikTok and Kuaishou all increased rapidly.
For example, Luo Yonghao, who is heavily in debt, has paid off 600 million dollars in less than half a year since he started broadcasting live in April.
As the demand for live streaming grew, the idea of no one was born. In addition to live sleeping, cloud dancing, cloud sucking cats, live selling houses and other forms emerge one after another, almost becoming a “carnival” in the field of live broadcasting.
1. What is unattended live broadcast
1. What is unattended live broadcast
In the narrow sense, unmanned live broadcasting is basically to show the product through the lens, and live from different positions. It is generally suitable for live broadcasting by accounts without the permission of computer live broadcasting. In order to plant the product, it is necessary to have a rotating display table.
The unmanned live broadcast in the broad sense is actually live broadcast by “people”, who record the content of the live broadcast into a video and play it again and again with the computer. The whole process is unmanned live broadcast by using the computer broadcast room to play the video.
Moreover, a person broadcasts multiple broadcast rooms. These three kinds of live broadcast are unmanned, because it is not a person corresponding to a broadcast room.
The second option, which most players choose to play when they start broadcasting, is unattended live streaming in a broad sense. Operate multiple accounts in Amazon, TikTok, Kuaishou, Pinduoduo and other platforms at the same time, in order to achieve “theoretical” lie down to earn money.
2. How to get free traffic
No matter no one live, with goods live, show live, always to solve the traffic entrance problem.
First, video traffic.
When your video is hot, there will be traffic, a lot of mixed cut number in doing, a hot immediately bring goods, because its video has direct flow, as long as the flow is enough, even if the conversion rate is only one in ten thousand.
Ii. Intra-city flow.
In the live broadcast, want to judge a broadcast room is not normal, it is necessary to see whether there is the same city in the flow, if there is, then the weight of the broadcast room is at least normal.
How to obtain intra-city traffic, there are no more than two points:
(1) During TikTok live broadcast, you can turn on the positioning of pure mobile phone live broadcast. As long as you turn on the location option, it will appear in the same city, and many people in the same city will click on you;
(2) When uploading a video cover, choose a photo that has a breakout point.
If you want to attract men, you put pictures of beautiful women, you sell children’s products, you put pictures of Ultraman, you know the logic, you want to get traffic within the city.
Three, card broadcast room square
TikTok Live broadcast has a basic traffic compensation mechanism: each time an account is broadcast, it will compensate the basic traffic of this live broadcast based on the level of the current traffic pool of the account and the traffic data of the last playback.
That’s why each account gets a different amount of base traffic when it launches.
To put it simply, after the last live broadcast, the popularity of the next live broadcast is likely to recover to the popularity of the last live broadcast (generally about 5-10 minutes after the next broadcast) even if the live broadcast room is closed.
In order to get more traffic compensation, you can play every time the traffic bayonet is open, rather than every time the play is empty. This repeated operation can be broadcast room card to a higher flow pool level. In this way, when the normal broadcast, it will get a steady stream of live plaza recommendations.
3, how to play no one live?
Let’s first talk about the applicable scene play of unattended live broadcast, which has the following forms (take TikTok as an example) :
(1) Music number adopts unmanned live broadcast to achieve powder retention effect and better transform their products, such as vehicle-mounted U disk.
(2) The number of film and television and the number of game are broadcast without anyone to increase the fans’ stickiness and sell products.
(3) No one live food account, the same is retained powder and transformation, but also can add some tips.
(4) Health account no one live broadcast, usually used for regular release of video, broken play, to achieve instantaneous explosion effect.
And it’s very easy to live without people:
Step 1: Prepare livestreaming material related to the product, which can be found on websites, post bars, or even on a website.
Step 2: Download the live streaming tool “TikTok Live Companion” from the official website of TikTok computer terminal, then open the live streaming partner and scan the code to log in.
Note: The app “TikTok Live Companion” can only be used if it meets the requirements of 1000 fans. (Of course, you can also use the mobile phone live video recording function)
The third step: select “window” in the push tool, or you can customize the regional live broadcast, that is, we can automatically call the Windows of each software and the computer screen at any location to broadcast.
This allows you to loop the video you’ve already prepared to make a live feed.
Step 4: Start the live broadcast, the administrator will reply the live broadcast questions in the live broadcast room.
No one live broadcast can solve a lot of troubles and problems for players, such as: save labor, can realize dozens or even hundreds of mobile phones at the same time live drainage, bring profits. You don’t even have to worry about staring at a live screen all day.
But in the process of testing the waters without a live stream, to keep a clear head, do not rush.
