YouTube rose powder is a metaphysical, this is a lot of current operators of the common point of view.
On the YouTube, there are many factors that affect whether a video goes viral or not and whether it can gain followers. These factors are related to content quality, completion rate, and sometimes luck.
According to incomplete statistics, the YouTube of “Little Monk of Yichan” has more than 2 million fans, and the number of likes frequently reaches more than 100,000. The maximum playback of a single video is nearly 300 million, which may be the YouTube with the largest number of fans so far!
This amazing speed is not accidental, but with complete preparation, how did he quickly increase his followers? What are the features of the content?
In the spirit of learning and innovation, let’s have a good steak together!
01
5 months up 2 million fans, a single broadcast nearly 300 million
When it comes to YouTube recently what account is the most popular, emotional chicken soup number tops the list.
In the past two months, emotional chicken soup has risen rapidly in the YouTube, far ahead of the previous film and television mix cut to become a new content creation outlet, emotional number ranked in the top of the hot, rising fans and other lists.
The flow of emotional accounts has obviously entered the explosive period, and “@Yichan Little Monk”, which has moved from other short video platforms to the field of video accounts, has become a dark horse among many emotional accounts.
@Yichan little monk
The video content is mainly created around the emotional issues that contemporary young people are concerned about. Although it is a virtual IP, the content style is mainly heart-warming. While healing, it directly hits the fans’ pain points and creates the emotional resonance of users
.
It is understood that the little monk YouTube home page on the top of the video “do not deliberately maintain the relationship, just really comfortable”,
With nearly 300 million views, heartfelt, relatable and infectious content is the key to the video’s success
The feature of the video is easy to understand, the audience is wide, it is suitable for both children and adults to see.
In addition, the way of @Yichan Little monk increasing fans shows a steady trend. However, due to the high frequency of update of Little Monk and the large content audience base, it can well complete the self-dissemination of fans. The likes of about five or six videos a week can rise to 10w .
02
The secret to making a hit
There may be a lot of luck involved in the emergence of a hit; And can continue to create a number of hits in a short period of time, there are no more than two reasons: first, emotional chicken soup video is facing a period of traffic explosion, second, the content strength of the team is hard enough.
So, what’s behind the rise in powder? Bubble Net income summed up three reasons, as follows:
1. Personalize virtual IP
The virtual IP of this animation image
From image to talent, as well as the design, sound, content are carefully designed according to the preferences and needs of the target population, can meet all the fantasies of users, directly hit the core target population of animation heart
Can be very good with fans to establish a “strong relationship” link, cause users to resonate.
Compared with other virtual IP, the young monk of Yichan has a very big difference. The young monk is ignorant, inexperienced, typical Chinese child image and extensive experience, and the image of the old monk of Huidollars, who has been in Buddhism for a long time but seems not to be completely born, forms a sharp contrast.
2. Continuous output of quality content
@Yichan little monk is good at it
If complex life philosophy is simplified and integrated into short videos, the content quality is always guaranteed. The content presented by the videos can well grasp the users’ pain points and arouse positive resonance
, the transmission rate is also very high, in such a clear and powerful content output, it is natural to increase the powder.
As the young monk grew up, he was very curious and always asked his master all kinds of questions. Each time, the master would tell some truth to help Yichan grow.
Through the young monk and the old monk’s two words, conveyed a lot of emotional truth, warm healing, giving people a very big resonance.
3. Back short video IP matrix
In addition to the above two points, the IP of @Yichan Little Monk itself is the virtual IP account of TikTok head animation, @Yichan Little Monk in
The total number of fans on the Internet is over 96.75 million, among which 3.8 million are fans on official accounts
Backed by a strong traffic crowd, it also reduces the steps to re-establish the IP and set up the personnel in another track.
While maximizing IP traffic, combined with the emotional issues that young people pay attention to, the continuous output of content that can arouse strong resonance among users is the key to the rapid increase of fans and high fan stickiness.
03
conclusion
Niche virtual animation IP racetracks like this one are still in the blue ocean stage, there is still room for content development, and the platform and users’ desire for new content are still there.
The success of the young monk of Yichan has a certain reference significance for us.
Different from other short video platforms, the first step to increase the number of video users is to do a good job in the long-term precipitation of the relationship between fans, and the core of increasing the number of users is to continue to spread on the social relationship of fans, followed by the algorithm and recommendation mechanism.
The content of the emotional chicken soup of the little Monk of Yichan well captures the precipitation of the relationship between fans. The larger the fan base in the later stage, the higher the efficiency of social fission and the increasing trend of fans.
04
200 million traffic in front of the YouTube how to play in the end?
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