On TikTok, there are five factors that affect video works entering the traffic pool: completion rate, replay rate, share rate, comment rate and like rate.
And the completion rate is the most important indicator,
On the premise that the video does not violate the normal recommendation of TikTok rules, the higher the video completion rate, the more likes, comments and playback of the video will increase accordingly, which can directly determine whether the video can enter the new traffic pool.
01
Video Duration
Long and short videos have a higher completion rate than long videos.
If a video is one minute long and the user watches it for only 30 seconds, it has a 50% completion rate. If the video is 30 seconds long and a user watches it for 7.5 seconds, then its run rate is a quarter, 25%, and that’s why the longer the video is not better, because the shorter video might have a better run rate.
However, the shorter the better, it is not enough to make a two or three second picture rotation and finish the job. There is a saying in the industry that “less than seven seconds of video has no weight”, which is not completely unreasonable.
The weight of a few seconds or tens of seconds of video completion rate is not comparable
.
In general,
It’s best to keep your videos between 10 and 20 seconds, or between 8 and 15 seconds, which is the best time to finish.
TikTok also has a “golden six seconds” rule, which refers to the fact that more than 90% of users watch short videos in the first six seconds.
This determines whether users will be attracted to your video and continue to watch your video. If you can’t attract users to stay and watch your video, it will be difficult to ensure the completion rate of the video, let alone generate likes, comments, retweets, purchases, etc.
Sum up some of the
Do the Golden 6 second trick
I would like to share with you:
Present the core theme of the video (don’t be sloppy, get to it quickly)
Pay attention to the soundtrack (preferably using TikTok hit music, BGM)
Video cover (Video cover is of great importance to catch the user’s eye, highlighting the theme of the video)
Copywriting (A good title or opening is a good way to keep reading, such as the question, did you know that you always eat ham sausage with no meat in it?)
Good gold 6 second main
From the video cover, music and content of the matching degree to capture the user’s heart, attract users to like, comment.
02
Create controversy against convention
Make use of the characteristics of the bar group like to find fault, set comments in videos or copywriting to cause controversy;
By creating controversy in the video to attract user comments to prolong the user’s time in front of the video to improve the video completion rate.
Props can be used to create unexpected points in a video, prompting comments or second views.
Here’s an example:
For example, I want to sell toilet seats. The normal video routine is to teach users how to use the toilet seat properly, but in order to attract attention, I put a bunch of fake grapes in the toilet during the shooting.
So, the average person will look at it and ask two questions: Why put grapes in the toilet? Is this bunch of grapes real or fake?
In order to verify these questions, users will either leave comments in the comments section or watch the video in its entirety, or watch it repeatedly, which will achieve the desired effect.
03
Create conflict
Every viral video has an amazing comment underneath it, so wrap up the comment section
Entice users to watch the video repeatedly because the video keeps playing in a loop when the comments section is opened.
Prepare your comments in advance, and after the video is posted, ask others to comment on it to lead users to more interaction around the topic.
Controversial ideas are set in the video copy to create conflicts and attract users to participate in the debate and interaction
For example, the copywriting or props are misspelled on purpose, or the cash is not picked up on the floor in the video which is often seen…
Here’s an example:
In addition to misspellings, conflicts can also be created by simple arithmetic problems, such as the following screenshot of the video copywriting: “In 1999, 24 years old with a monthly salary of 3000, have savings and do not want to make friends at home”, to create contradictions, so the comments section of this video is mostly to show the arithmetic.
04
conclusion
In addition to the above partial technical thinking content of things, the final core is still the content itself, we speak of all operational skills, with goods, in fact, rely on the quality of content to boost the premise.
Only good content can be boosted, and if it’s not good,
you
It doesn’t matter how skillful you are.
We will combine the above skills with their own account creation types, you can from the plot, hot music, hot words, copywriting and other aspects, improve the video broadcast rate, get more traffic recommendation.
