At present, the daily active users of TikTok have exceeded 400 million, and TikTok has begun to improve its content e-commerce ecosystem step by step. Faced with a large number of illegal videos, TikTok has severely punished users who break the rules.
Two days ago, TikTok announced the punishment notice for illegal content in February. During January, TikTok cleared 98,339 videos, 36,575 audio clips, 899 challenges and permanently banned 136,578 accounts.
Recently, TikTok moves frequently, and the control of the window number is constantly strengthened. Here, I would like to analyze the anomalies of TikTok recently, and also remind my brothers to avoid violations.
01
The video display is not suitable for public release
There has been a lot of feedback from the community recently
TikTok’s videos are often shown as “not suitable for public release,” causing the number of videos to plummet
In some cases, the number of accounts is not suitable for public release as soon as the video has been played, while in other cases, it is after the release of the video.
and
Most of the accounts in this situation are with goods accounts, only a small number of content accounts
We can see from the punishment announcement in February
The official crackdown on low-quality accounts and low-quality content has never stopped
“, then the “inappropriate” video account is likely to have been targeted by TikTok, if you do not adjust, it is likely that you will be the next to be blocked.
A lot of small partners have a face of video tips should not be made public, the main reasons are summarized as follows:
1. The soundtrack has no copyright
This kind of situation generally occurs in film and television mixed cut or fake original accounts, especially film and television mixed cut accounts, many partners directly use the original sound of film and television to edit, which will constitute infringement.
The solution is also very simple, in
Clip the video and add a background music or change the speed of the sound channel.
2. Negative energy
In addition to banning the offending account in the penalty notice, also
Handled 56,034 illegal videos related to “novel coronavirus pneumonia”
, including spreading false information about the epidemic, wildlife protection projects, and various virus rumors. According to the current situation,
People should be careful when Posting content related to the epidemic, so as not to be judged as rumors, and post more positive content!
02
Limit the number of times the same Amazon PID is bound
There are no official rules yet, but there’s been a lot of gossip going around lately:
TikTok limits the binding times of the same Amazon PID, and each PID can tie TikTok number different times. The specific binding times are not clear. At least one Soyuz can only tie 5 TikTok numbers, and the number of more than 50 TikTok numbers.
Some media have checked with the internal staff of TikTok about the limit on the number of binding times of the same Amazon PID. The information received so far is
Yes, it is, but the exact number of times will not be disclosed.
PID is the unique ID of each Amazon customer, which is equivalent to the ID card number. Each goods account needs a corresponding Amazon PID. Once the account makes an order, the data of the order will be recorded through PID.
Once the rules of Tiktok binding to Amazon Union are changed, the income of Tiktok Amazon customers will be involved.
The influence on the matrix number is self-evident, and there will be some changes in the corresponding gameplay with goods
For how to improve the gameplay, improve the efficiency of delivery? Keep an eye on it and bring you new gameplay analysis as soon as possible.
Since April 2019, TikTok has been focusing on the content ecology of e-commerce. After limiting the number of shopping carts and the author rating system of online goods sharing, TikTok has also limited the number of PID binding on Amazon, constantly raising the threshold of bringing goods, purifying the environment of TikTok tape goods, and making users feel comfortable watching on TikTok and reassured buying. After all, TikTok has been in controversy over the quality of goods before.
And then there are the reactions of some friends
When TikTok added goods, the abnormal behavior of goods appeared
Think very much of
The high probability is related to the low DSR score of the product, too many bad reviews, or the product category is restricted by Tiktok.
We must pay attention to avoid illegal selection, do not only look at the commodity commission, lest penny wise and pound foolish.
03
conclusion
TikTok has constantly adjusted the rules of bringing goods, from the number of fans opened in the window number to the number of videos to bring goods, and to bring products, there are various degrees of restrictions.
Some people may think that TikTok is starting to die out, but it’s not the case that the days of releasing low-quality videos and spending a lot of money are over.
Platforms are paying more and more attention to content ecology. If TikTok Tao customers have not changed from traffic thinking to content thinking, they will only be eliminated.
And concentrate on the content of the Amoy customers and people will be better and better, content is the king.
