In the first week of 2020, the top 10 TikTok celebrities on the list had a total of 18.28 million fans, up 7.83 million from the previous week, a record high.
▲ Week rose powder list trend chart
Among them, two emotional drama accounts, “Room Zero” and “Haojie is Coming”, have gained followers fiercely. In particular, “Room Zero” has accumulated 2.46 million followers in just eight videos.
You must ask, such a high fan conversion rate video, “Room Zero” in the plot setting of what characteristics, let’s take a look at it.
The video, posted two days ago by Room Zero, about an out-of-town mechanic and the owner of the house, has garnered 3.45 million likes. We found that the videos of “Room Zero” were all recorded from the owner’s point of view
Similarly, an account with more than one million followers called “Substitute Noodle Restaurant” uses a similar character plot.
These two accounts once again proved the feature of rapid initial volume of drama emotional accounts. In their copywriting, we sorted out the following three common points
1. The protagonist is cold on the surface, but warm inside
Whether it is “Room Zero” or “substitute noodle Restaurant”, their hero is not a warm male image at the beginning, but a well-organized boss, even a reckless shopkeeper.
But as the story goes deeper, they will slowly reveal the good side of the human world. Although there is a bit of bark and tofu heart, such transitional help can truly reflect the warmth of the human world. Catch the user’s eye.
2. Plot reversal highlights the psychological changes of the hero
In the copy for “Room Zero,” we found two important reversals in the scene. The boss was not going to lend the guest room in the first place.
But the first time I knocked on the door, I heard the guest’s daughter’s voice. The boss first attitude change, wait until the second knock on the door, the story is reversed again, the boss handed the longevity noodles.
In the “substitute noodle restaurant”, the boss first recklessly refused the customer’s request to use the bathroom. After the customer explained the reason, the plot changed for the first time, and the boss agreed to use the bathroom.
The boss then went into the bathroom and a second twist took place. The boss lent the customer the shampoo and told him he could come back for a permanent shampoo.
The two reversals reflect the various difficulties of life in a complex society, allowing users to establish love and sympathy, and arousing the resonance of users.
3. The theme of public welfare is repeated in the show
In “Room Zero,” the boss repeatedly mentions that “Room Zero” is a temporary emergency for people in need. No money is needed. The sign “Room Zero” always appears in the show
In “Substitute noodle Restaurant”, the protagonist repeatedly mentions the concept of “substitute noodle restaurant” : “Substitute noodle is used to help people in trouble”. The hero keeps updating the numbers on the substitute surface on the blackboard.
By continuously embedding the public welfare concept of the account, users can increase the impression of the account from time to time.
Therefore, the story emotional account to quickly obtain considerable data, accumulate fans. We can learn from the above three techniques to give users more profound feelings in the design, plot and theme. Let’s take a look at the top charts for the first week of January.
