Tiktok, now it is probably a good opportunity for cross-border e-commerce merchants, because TikTok channels are new enough and the traffic is large enough. TikTok merchants with stable and fast growing users and two e-commerce traffic systems, short video and live broadcast, must not be missed.
In this case, we can use celebrities, advertisements, and the fastest way to test the performance of the product on the new platform. It can be said that this is a very efficient and minimum cost. For example, Tiktok’s advertisement is, of course, about opening an account. Today, I will explain how to open TikTok’s advertising account and how to play TikTok’s advertisement better.
TikTok advertising account opening
1. Business license
Domestic merchants need to prepare the latest version of high-definition color business license map, supporting PNG/JPG/JPEG/PDF files. It is necessary to ensure that the registration status of the license is normal and in operation. If the license is cancelled or revoked, it cannot be used to open an account. In addition, the license of individual proprietors does not support opening accounts temporarily.
2. Promotion link
To open an account, you need to fill in the link to promote the product. You can fill in the landing page of the website, the platform store link, the app download link, etc. It is necessary to ensure that the link is accurate and can jump normally. In addition, if the promoted products involve brand related issues, relevant authorization documents should be submitted when TikTok opens an account to avoid infringement.
3. Advertising account information
(1) Account Time Zone
The time zone of TikTok’s advertising account cannot be changed after the account is closed. It is suggested that advertisers directly choose the time zone of the launching area.
(2) Launch
At present, six regions in the UK, France, Germany, Italy, Spain and the United States need to meet certain requirements or meet the conditions of a novice village before advertising.
(3) Launch position
At present, Tiktok for Business advertisements can be launched in TikTok, TopBuzz, BuzzVideo, Pangle and other platforms. Different regions support different formats, and advertisers can choose according to their needs.
TikTok advertising
1. Precautions
① It is recommended to control the duration of initially released videos, otherwise the completion rate will be affected.
② Pay attention to the music copyright. It is recommended to select popular music.
③ It is recommended to select the time before work in the morning and after work in the evening as the release time.
④ The more labels, the better. Control the number and precise positioning.
⑤ It is prohibited to involve sensitive topics, political, personal attacks, bloody violence, and obvious marketing.
2. Overseas social media marketing
If the overseas social media platform is used well, it can bring traffic to TikTok. Here, take Facebook as an example. Create one or more Facebook accounts, update high-quality content every day, and attract users to pay attention to your products.
The content is concise and well expressed. Match with eye-catching pictures or videos to enable users to actively participate in interaction and increase the number of likes, comments and shares.
You can register multiple accounts to like each other, comment on each other, leave messages, etc. to increase the popularity of posts. If you are worried about the association of accounts, you can use the anti association tool AdsPower fingerprint browser to log in to Facebook, which can safely and conveniently open multiple browsers. The browser environment is isolated from each other, and the platform system forges that these accounts are operated by different people and different devices, This can greatly reduce the risk of being detected by the platform.
3. Follow the trend
Trends are very popular on TikTok. They can help increase participation. You need to follow hot topic tags, music and filters to attract more people and get more views and likes. It can also help you attract more fans for your corporate account on TikTok.
