With the rapid development of the Internet, only you can not think, without you can not find. The popular humanized slogan “Find Google” fully reflects the importance of Google search engine in our daily life. Generally speaking, enterprises will choose the Internet as the platform. Most people’s first impression of a new company comes from a search engine. With the emergence of SEO optimization, enterprises can use SEO technology to promote their products on the Internet and attract traffic attention to themselves. However, there are many ways to optimize your website, with varying results. So, how to optimize the website? How to optimize and generate good revenue for the business?
The first step of website optimization is to choose good keywords. A website has a lot of keywords. Hypothetical words are not always useful. Optimizations may not have the desired effect. We can start from the influence of keywords, choose competitor analysis and keyword distribution, narrow the scope of keywords.
The impact of a keyword can be seen as the number of times that word is searched in a search engine. Google search engine gives a specific numerical conclusion. Please refer to the website index. Google. We can combine the actual situation of this website, choose the right keywords for optimization.
The analysis of competitive products is to look at the website of Google home page, see what keywords others’ websites have done, which can be copied, and then choose the keywords for their own website to optimize. However, it is worth noting that at the beginning, we should choose some less popular words or extend them to other keywords to facilitate migration.
Keywords are distributed on web pages. Place keywords in the title, keywords, description, image replacement properties, article content, navigation, and at the bottom of the page. Keywords do not cover, as evenly distributed as possible.
The structure of the site should be designed like a search engine spider, easy for search engines to grab. Currently, most of them use a clear-level tree directory structure. Also, internal sites should not use frames, which is the most annoying way for spiders.
Search engines like sites that update their content regularly. Like people, they are always curious about new things. If they are the same every day, they will get bored. Therefore, they must update the content daily to optimize the site, and the content should be as original as possible. They can fake it a little bit and mix it up with fake manuscripts. Others post daily updates on the Internet. Spiders don’t care about your site and it’s impossible to improve your ranking.
Website links are generally divided into internal links and external links. The internal link of the site is to ensure that all pages of the entire site can be effectively connected. First, it is convenient for readers to read and search. Secondly, help search engine crawler form effective website channel. The external links of this website are mainly the link entry of this website on other websites. First of all, search engine crawlers can easily crawl to the website and increase the entrance of the website. Secondly, it is beneficial to Google’s public relations value, website ranking, website weight, etc.
The practical significance of site traffic analysis is to check whether the previous work is effective. At the beginning, set the appropriate keywords. After a while, we can see the actual effect. At this point, we should make corresponding adjustments according to the traffic effect and find out the reasons affecting the ranking. This could be an incorrect keyword choice, or there could be a website design problem.
