With the original more friends do SEO optimization, resulting in a lot of friends who do not fully master SEO technology feel distressed, often hear now SEO more and more difficult to do, because of the number of people do, resulting in SEO optimization competition more difficult, a few years ago most people do not understand SEO, plus search engine algorithm is not very perfect, Release some external chain update some articles can do a good job ranking, and now do SEO optimization naturally is the faster the better, otherwise other peers do up, accumulated experience of the old station, and then want to exceed it is difficult, today to share with you how to surpass the peer optimization strategy.
First of all, why does Cen Huiyu emphasize SEO should not eat early? Do website SEO is like QQ level, every day will gain a certain amount of experience, and if you open the privilege can increase experience, we do optimization is to ensure that the site within a day to gain more experience, when reached a certain level, other people’s new station even if the optimization do better, want to reach the same level is also need time.
If you just start to optimize the website now, then you are facing the old competitors, want to surpass peers, in addition to full throttle, do a good job in all aspects of optimization, but also need to invest a lot of resources, need to have a certain optimization ability, if you want to optimize up is no doubt a fantasy. So as a qualified SEO, what optimization strategies can be adopted to surpass peers?
First, avoid the serious, fight the strategy of encircling the city
Many industries, a lot of bosses want to do big words, such as decoration industry, he will do “decoration” this keyword, do moving industry, he will make “move” this keyword, spend time to do for half a year is still no effect, at the beginning to do popular keywords, like taking millet plus rifle to attack other people’s big cities, finally lost the lady and folding soldiers.
Do the national word, no doubt is in the national competition keywords, and the national word sometimes may not have accurate words have value, this time you can adjust the strategy, first do local keywords, such as Guiyang decoration, Guiyang move, when the local keywords do up, the website also has a certain weight, this time you can expand some valuable long tail keywords, When the site itself grows, it has the strength to keep up with its competitors.
Second, analyze the data of the peers, develop the strengths and avoid the weaknesses
Want to surpass peers, data analysis of peer websites is essential, analysis of peer websites website structure layout, keyword layout and the use of a variety of SEO optimization labels, the internal chain system is perfect, website update content frequency and quality, but also to see how his external chain data, are published in which platforms outside the chain, Record the commonness and opposite sex of peers, see their own strengths and weaknesses, as a SEOer, not only consider the ranking, more is to consider how to get higher traffic, what is the reason for our poor traffic? Is there not a copywriter master or content marketing is not done?
Find their strengths to carry forward, shortcomings need to constantly improve.
3. Give priority to local services to improve brand awareness
Do marketing promotion on the Internet, the establishment of the brand is very important, if you are doing SEO service industry, you can now improve your visibility locally, give priority to do local keywords, this step is also the same as the strategy of the countryside surrounding the city above, but here focus on improving the website brand, brand promotion is very helpful to drainage work, And drainage on the overall weight of the site also has a great role to improve, you can go to some social platforms, try to drainage to the site, such as QQ group is good, when your brand awareness reaches a certain degree, the search engine will re-determine the weight of the site.
4. Appropriately reduce SEO optimization standards and optimize reasonably
Often meet some customers, these customers want to ranking optimization to the top three, so for this goal, the optimization work increased, but to the final effect is not ideal, because of the increase in the optimization of the operation, the site is suspected of cheating, resulting in K is not a small number of cases, in fact, the appropriate reduction of SEO optimization standards, is also a wise choice, Do SEO also need each step to set a small goal, can be set in the early 50, and then the home page, and then is the first three, if at the beginning of the rush to the first to optimize the work imbalance, but also affect the overall optimization effect.
5. Look for other breakthroughs
When the peer has been in the home page, we can catch up with the peer through optimization, but if the peer to the home page is still doing SEO optimization work, even harder than us, then we want to go beyond is a little difficult, at this time we need to seek other breakthrough, At this time, we can search for new breakthroughs by combining the channels of “we media” promotion, social media marketing, email marketing and SEM, and carry out operations by combining SEO. We believe that we can surpass our peers in a certain period of time. However, if our peers do something, we will follow what they do, and it is estimated that it is difficult to surpass our peers.
Vi. Analyze the data of your own website for adjustment
Do SEO is always inseparable from the data, the analysis of other people’s data, also need to analyze their own data, if there is no traffic customers, to analyze the site included data and ranking data, if there is a certain traffic and customers, can also be further analysis through these data, such as what customers have on the site, customers in what pages stay longer, Through these subtle data step by step to improve the site itself, in order to allow the site to accumulate more weight in a short time.
