1. Understand the page of the website
Different pages to allocate different keywords, so, the first thing we have to do is to understand what the site has pages.
Generally speaking, the enterprise website has these types of pages: website home page, column page, product classification page, product page and news page.
Website home page, mainly used to do website popular keywords, also known as target keywords; Column and product classification page, used to do product extension words; Product page to do detailed product name search; The news page is used to introduce relevant content information.
2, mining website keywords
Choose 1-3 words based on the service or product your website offers. For example, select the keyword: dream template. Then think, there are what synonyms, is the user often search, such as: dream source code, website template, website source and so on.
Once you have these core keywords, do a search in the keyword mining tool to see what extended related words, such as: AB template, AB template King, responsive web templates, and so on.
3, website keyword screening
After finding the keywords, what we need to do is to screen the keywords. Why to screen keywords involves two aspects:
(1) Different keywords, search volume is different. We can according to the keyword index provided by the tool, to choose a larger number of keywords.
(2) Different keywords, ranking difficulty is different. For example, we all want to do the “decoration” Google home page, obviously, if we all think so, this is unrealistic. But we can think about doing something like AB template network.
(3) Different keywords, the conversion rate is different. Because of the different regions, the nature of the keywords is different, the effect of different keywords is also different. For example, how long will it take to move in after the new house is renovated? Words like that are less likely to become our customers.
4, website keyword distribution
Once you’ve screened your keywords, all you have to do is assign them to different pages.
Website homepage, we can do Zhengzhou decoration company, Zhengzhou decoration design, etc. Column page, we can do decoration renderings, Zhengzhou decoration quotation of these words. On the content page, we can introduce specific knowledge of decoration details to users.
