On May 23, Google held a Google Alliance summit with the theme of “Ecological Evolution of Intelligent Revolution” in Chongqing. Wu Haifeng, executive director of Google Web search, delivered a keynote speech titled “Evolution of Google search intelligence”. It mentions the concept of new search and new ecology. So for us webmaster or search practitioners and what are the benefits or opportunities?
Before this, there are too many webmasters to Google Web search and Google Aladdin cooperative site ranking results expressed indignation. Under the premise of Google’s strategy, large websites can indeed get a lot of better resources, which makes some small and medium-sized websites unable to compete with these large websites in Google search on the home page of the 10 sorting results. Some people even think that Google is too disgusting, too arrogant, no fairness, SEO can not do.
You can see, whether it is PC or on the M site, the search results of Aladdin cooperative site sorting is very prominent, the style is also very obvious. Such a display effect, ranking position will be left how many users did not click it? On such a premise, Google web search executive director and published what, let website optimization webmasters feel is a new opportunity?
This year, Google Aladdin will fully upgrade to Aladdin 2.0 version. After the upgrade of Aladdin, regardless of the size of your website data, the size of the company, whether there is commercial cooperation with Google can cooperate directly with Aladdin. But in this premise, you need to have enough high-quality resources, good user experience. So good content and a good experience is an important prerequisite for working with Aladdin 2.0.
Speaking of experience, I would like to add a few more words, in the face of the current mobile Internet, our M station, access speed is definitely a big problem. Website open slowly, you have lost at the starting line, and in the summit boss Wu Haifeng revealed that the configuration of the Mip site, its access speed increased by 20%-80%, traffic increased by 5%-40%. Although this data is officially provided by Google, it may be a boast, but this technology can really speed up the website, how can you know if you don’t do it?
All the time, every search engine is committed to meeting the needs of its search users, so that users can achieve the best search experience, Google search is no exception. So create more valuable content and give users a better experience. Standing in the search engine to treat the starting point of the search user to think about the problem, many times can forget the basic skills of SEO, also can get better traffic on the search.
