I am a grassroots, after years of research and learning and some of the great gods of the tutorial, summed up how to improve the website ranking, we all know that the website has a ranking after the flow, the flow can bring us real benefits.
My family is in the countryside. I can only make money by myself to buy a house, buy a car, marry a wife, make milk powder money. I learned network technology in college, and my courses have website construction.
Let’s get to the point, for a website, good ranking will have objective traffic, good ranking will bring a traffic entrance to the website, a stream of traffic to our website. To improve website ranking, our website needs to pay attention to several aspects:
The first point: the importance of domain names
1 domain name strongly recommend the use of.com, do not choose a particularly cheap domain name, we do regular station, a domain name a year fifty or sixty dollars, for us should be able to afford. A large number of illegal sites use relatively cheap domain names, the cost is relatively low, search engines will use these domain names as illegal sites, if we use such a domain name, it is equivalent to entering the search engine’s blacklist database. Some people will say that some domain name ranking is also good ah, then you are wrong, such a site is a minority after all.
2 for the search engine, the length of the domain name does not affect the ranking, but too long domain name is not conducive to the memory of visitors, it is recommended to use a relatively short domain name, easy to remember, has a certain significance. There is the domain name years, as far as possible to use the old domain name, the new registered domain name as much as possible to register a few years, such as in 2016 to directly renew the domain name registration to 2026, search engines will think that you will seriously operate the website.
3. The whois of the domain name must be available, that is to say, the spider can grab access to, after a large number of data analysis found that the ranking of the hidden whois site is worse than that of the open whois site.
4 domain name whois information of the same domain name, there will be no bad history, for example, you have a website before K, or do illegal site, in the new registration of the domain name, try not to use their own personal information. Similarly, the newly registered domain name also needs to check the history of the domain name, must not appear bad historical information.
Second point: the title of the site
1 website title can not appear keyword stack, in terms of Chinese, search engines have a strong word segmentation technology, a noun can appear once, such as our website title is written “NewYork website optimization company”, through word segmentation technology, you can put the title out of many keywords: NewYork optimization company, NewYork website optimization, website optimization company, etc. Our title only needs to contain the required keywords, a relatively smooth sentence.
2. The title of the website can not be frequently modified, the new station to determine a good title on the line, if you modify the title, may appear in the modification of the title, the spider has come to grab, the next time to grab the website title modified, will bring bad effects. Spiders will assume that the site is not a good site, frequently change the title, and have no certainty about the site’s positioning. The old station can change the title of the small, the ranking will slowly reply.
3. The important keywords in the title to the front, such as “NewYork website optimization” is the most important, it is necessary to write to the front, the secondary keywords in the back, their own brand words in the end, brand words competitive small, on our own use, so can be put in the back.
4 title is not too long, the weight of the website (search engine weight, the weight of the non-third party) is certain, the more keywords, the less weight each keyword is divided, the worse the ranking will be, do not recommend the title is too long, is not conducive to ranking.
Third point: the description of the site
1. The description of the website will generally appear in the keyword search results. It is also very important to write a good description of the website. Website description statement smooth, as far as possible to the site title keywords into the description of the search keywords, will be highlighted in Google search results, update eye-catching, attract clicks. Similarly, the description of the site should not be too long, limiting it to 70 Chinese characters, which can all be displayed in the search results.
2 website description must be in line with the theme of the site, such as the description of the decoration website “red wine”, obviously is not, I think we should all understand.
Fourth: site positioning
1. The simplicity of website products, such as treadmill, massage chair, spinning bike and so on, we should put all the products in a website, each product can be made into an independent website, considering the needs of users, customers who buy treadmill, generally do not care about massage chair, do not care about spinning bike. There’s a website that just does treadmills that’s ahead of everything else.
2. The richness of the website content, such as the website is to do treadmill, we can position the content of the website as treadmill store, treadmill price, treadmill how to lose weight, treadmill maintenance and so on. A website to solve all the needs of users on the treadmill, PV naturally improve, through the search engine click algorithm ranking will be on the top.
Fifth: website code
1. The website code is simple, div+css is used to build the website, all css style external references, less use of js, js code is placed at the bottom of the website, etc.
2. Standardization of website codes. All codes should conform to specifications and have certain readability.
3. alt should be added to the img tag of the image. alt should not be the same on the same page. alt attribute do not appear keyword stacking, display is very natural.
4. There is no need to pass the a tag in the transmission with nofollow, such as contact us, about us, etc.
5. The breadcrumb navigation of the website, the page that needs to do breadcrumb navigation has list page and detail page, breadcrumb navigation can judge the location of the browsing page block, but also conducive to the crawling of spiders.
6. Requirements for details page:
Tags, post times, views, sources, authors, shared links, recommendations for relevant articles, etc. Relevant recommendations can do so, such as when the article introduces the efficacy and effect of peanuts, the relevant recommendations can recommend the basic introduction of peanuts, how to eat peanuts, how to store peanuts, peanuts and what can not eat together and so on.
Sixth: Content update
1. The new website can update 5 articles every day. For example, 5 articles can be updated from 8 am to 8:30 am every day.
2. The title of the article must be the title that the customer will search for, and the content is related to the title.
3. Articles under the same column must be related, such as the price of treadmill appears in the list of treadmill maintenance, so that it is not good.
Write last: It’s two o ‘clock in the morning, today is introduced here, there are other factors to improve the ranking, different websites also have some tips in it
We do website ranking only need to pay attention to one point, to solve the needs of users, when users into our website, to find their own needs of information, no longer go to browse other sites, site ranking must be able to improve.
