website
Familiar with website implementation principles. This includes http requests, front and back ends, data caches, and servers. The fastest way to understand these things, is to find an excellent open source program to do a website, learn the open source program framework, how modules are related, how the content is transferred from the database, a large number of data call query speed how to optimize, with basic operation and maintenance common sense to improve the server request speed, to improve the page loading speed.
A must-ask interview question: “What goes through the Web site and search engines from the time a Web page is created to the time it becomes accessible to users in search engines?” “, this is a very basic but a lot of people can not answer the question, most of the answer is similar to “background edit a paragraph, click publish, a new web page thick line, a spider grab, in the search engine thick line”
user
Be familiar with the search needs of users and the search behaviors that may be generated by each need in different times, occasions and groups. In Google’s 1.5 billion visits every day, behind each search term is a real person. Although people are complex, they also have something in common.
Search engine is through a variety of characteristics to analyze the common demand behind each query, SEO needs to analyze the user search needs and the corresponding common search combination through the existing keyword data, and each search combination corresponds to the site’s operational evaluation, such as optimization difficulty, expected traffic, site data volume and so on.
The process of keyword analysis includes all kinds of skills. In order to achieve relatively accurate, rapid and personalized analysis, it must need some procedural means to solve, as well as excellent induction ability.
Search engine
Familiar with search engine rules and risk avoidance. I think this may be the most difficult to fix one of the three threshold, search engine as the Internet’s most technical products, development to today, behind the final ranking of each page, are thousands of factors through machine learning manual intervention calculated results, so SEO has been dealing with an “opaque uncertain” black box.
