First, whether there is a deviation between the content required by the search engine and the information provided by the website. Search engine optimization we must understand what is the basic principle of search engine optimization grasp the three points, crawl, index and sort, but this is just the foundation, optimization is not for the search engine service but your content can actually produce value for users, content is of great benefit to users, The search engine will determine the quality of your website through its own algorithm according to the user’s access data in your website. In fact, the user and the search engine they have a certain convergence point to some extent, we have to try our best to fit your content demands with the search engine needs, such as search engines like fresh website content, Users also like this content so this is the commonality of the two, we will update the content of the site as far as possible to put the two common needs of things published to the site, on the expression of the content of the search engine like graphic users also like this content, in the update of the content must understand whether your information can meet the commonality between the two.
Second, why your site is more optimized but the weight of the decline. In fact, the truth is very simple your site into the optimization of cheating suspicion, the author has always believed that optimization is to constantly improve our website whether it is website structure, website content, user experience is user as the core in the continuous refinement and adjustment, but a lot of seoer is wrong object, think that optimization is blindly catering to search engines, in order to optimize keyword superposition, The article is not to add some keywords, the pursuit of the number of external chain using a variety of methods to increase the external chain for the website, the ultimate result is to fall into the excessive cycle of optimization, the truth is very simple, a healthy person daily needs of nutrition is fixed, but in order to meet the needs of their mouth, Crazy to eat a lot of fried food, greasy food, high sugar food at that time is a big satiated mouth blessing, but the follow-up body obesity even appears three high symptoms, we in the process of diet emphasis is eight full, so, why not linked to daily life? So you have a sense of what the optimal scale is.
Third, what is formal optimization? The above two points mainly talk about the optimization error, as webmaster we pay more attention to how to jump the current optimization site, the formal optimization method is actually very simple, remember two words “value”, you do all the optimization around these two words, article value, experience value, website content dissemination value, why webmaster network published article will be reproduced by many platforms, This is itself the high quality of the article and spontaneous cause the user to bring the value of the transmission, the content of the article is not only to carry out around the keywords we want to understand the value of each article for its own title, the content of the article around the title to the user care about the things presented, this is actually to let their own optimization way to the normal operation method.
Fourth, understand that sometimes optimization is out of your control. A lot of seoer often fall into this optimization misunderstanding, think that the website does not rank everything is their own problem everything is the ability of the problem, in fact, optimization can only say that we try our best to constantly adjust their own site, but must be clear that some time optimization is not our complete control, Especially some difficult medical words or some industry brand words, even if you do the author just mentioned the optimization of the regular way may sometimes the site will be stretched, this time you must go to observe to think to see peers and competitors website status is what, ranking and weight is also out of a half-dead state, this time we don’t dig, Think that everything is their own problem, then, will only let yourself into the optimization of the dead end.
