The author AB template Wang in the process of learning the great gods of seo experience, accidentally saw an article said to the heart of the author, so hurriedly PO down to share with friends, the article is about seo misunderstanding of several phenomena, in line with the author’s practical experience results, you feel!
Optimization work is not a static work, he needs optimization personnel to find and optimize the process of user experience all the time, rather than all the time to study Google, do not hold the theory of menstruation every day, Google does not have menstruation every month, the so-called aunt theory is not suitable for the current optimization way, in the big data has been popular now, Search engine algorithm update is always, and the only constant is the improvement of user experience, so whether we are doing white hat optimization, or black hat optimization, we should start from the user. Especially novice search optimization misunderstanding I summed up a few aspects:
1, Google snapshot time and website weight has no direct relationship
Page weight of the website snapshot update time has an auxiliary role, but the website snapshot update time is based on the website history update frequency and content quality to decide, update frequency is faster, spider crawl more frequently. In addition, the content page update frequency is very small. There are also cases where spiders crawl frequently but simply don’t update because the search engine doesn’t think the content quality is worth updating. Another Google official said not too concerned about the page snapshot.
2. The search index is not equal to the actual search volume
Google official clearly stated that “based on the data of Internet users’ search volume on Google, with keywords as statistical objects, scientific analysis and calculation of the weighted sum of search frequency of each keyword in Google web search”, note that it is the search frequency, not the simple search volume. But the Google index is a valuable indicator of actual search volume.
3. Cookie can only record user information in this website and does not record user operation information in other websites
Cookies can record users in their own site operation information, but users out of the site after the data is not tracked. A lot of times when we log in to some websites, we find that the login information and other input data are all there, in fact, it is a separate user record kept by each website.
4, the website set keywords after the ranking will not go up
Including myself, for a long time thought that as long as the website set keywords, update the website optimization after the internal and external chain ranking of these keywords will go. In fact, now the site set the keyword and description of the search engine in the calculation of relevance is only likely to refer to, more likely to affect the ranking. Website keyword ranking to do or rely on our specially for these words to do the optimization of the chain outside the chain, anchor text more concentrated keyword ranking ability is better.
5, the station tool provided by Google weight value for reference only
Webmaster tool in the data statistics function is really convenient for us to understand the website’s comprehensive data information, Google weight is now the most important index for friends chain. But the webmaster tool Google weight only word bank network and other third-party software through some technology results, not Google admitted. Google has its own index of the important value of the site’s pages, similar to the weight index.
6. The number of Site results is not equal to the real number of site included, more not equal to the effective number of site included
Many people regard the site site results data as the real number of Google website included, in fact, the site shows the results of the site is only a part of the real number of website included, the real number of website included should be based on the index number of Google webmaster platform. However, the closer the number of sites is to the number of indexes, the better it is, representing the higher the quality. On the contrary, if the number of indexes exceeds a lot than the number of sites, it is necessary to be vigilant, which is said to be the unfriendly performance of the search engine to the website (content quality).
In addition, the number of sites included does not represent the number of effective included. Effective inclusion refers to the number of pages searched and clicked by users. For websites, pages that are usually not visited by users are useless.
7, search engine spiders do not have the right to fall spider classification
Previously on the Internet to read a different analysis of the search spider IP segment, let me always think so (estimate and I think the same people are not in the minority), recently in SEO depth analysis to see just know that there is no such thing. But high-value sites may attract spiders with different grasping strategies.
8, the search engine to the site URL dynamic static treatment
The previous view is that dynamic website is wrong, but later I know that the pursuit of static URL is not correct, the URL dynamic static does not matter as long as it is not repeated, in addition to dynamic URL to avoid too many parameters.
9. Excessive demonization of the station group
Indeed, now the vast majority of operating station groups are cheating (mostly gray and black industry). But the station group is not all cheating, I have seen a station group operation case that provides traffic violation inquiry in different areas by the way of operating the station group, which can really solve the needs of users. Google officials have said to look at the value of such sites to ordinary users to judge.
10, now forum, blog message signature outside the chain value only lead spider
This situation more happens in SEO novice, spend a lot of time to blog and forum signature to leave links, the benefit is to attract more spiders to visit, the harm is the number is garbage outside the chain. So only when the website has just been established to do under the attraction of spiders, or do not do good behind.
11, website record or not does not directly affect the website ranking
A lot of people say that the site record or not affect the site ranking, there is a very popular industry “impact site search engine ranking value reference factors” table to see the site record impact on ranking is very high, only under the role of the outside chain, bullshit. Google said it would only refer to it, the site for the record or not affects the user’s trust in the site.
12. Search engine Spiders don’t Crawl
This is basic common sense. People are used to the process of spider access to crawl the web using “crawl” to describe, causing many people to think that the spider is crawling from one page to another page. In fact, the spider is direct access to the web page, the principle is the spider from the crawl to the page URL according to the weight information to crawl the web content, view the website log can know that spider visit to the site without refer.
13. Only pay attention to the homepage of the website, ignoring the role and importance of other pages of the website
In most cases, when optimizing the website, we only focus on the home page, the internal and external chain anchor text what are concentrated to the home page. In fact, at the beginning of the optimization of the website is focused on the home page, but if the weight of the directory and the inner page is not up, it is not easy to rely on the home page, it is difficult to improve the weight and get ranking, even if it is not strong.
14, the same IP server website punishment is not affected
Many people stubbornly believe that the same IP server website is punished for the impact of the site is great, so in the purchase of space to pay special attention to this point. In fact, search engines can recognize this situation. At the beginning, this claim is more for fear of being linked to the punishment website attack.
15. In order to increase the number of registrations, the website content is set to be viewable only after registration
Many websites now set up content that only registered users can view for various reasons. But search engine spider and ordinary users are the same, ordinary and users can not see the spider can not see, spiders can not crawl, of course, can not grab and included. The right thing to do is to release a portion of the content for the spider to grab.
16, the website bounce rate and page response speed does not directly affect the website ranking
First, it does, but not very much.
Website bounce rate is statistical tools to know, search engines do not know, as long as the user does not open the site immediately after the close and search for the same keyword on the search engine. Page open slow will affect the user experience is certain, there are a lot of users will directly close the page, but will not directly affect the ranking. Google takes these two factors into account, Google does not.
17, set the noffollow tag link search engines will also crawl
The way to disable this completely is to set up the robots file. What the Noffollow tag does is that the webmaster doesn’t recommend the link, but search engines crawl all links. In weight transfer is not transfer, but another saying is that as long as there is a user click on the link is useful.
18, Google bidding can not improve the site included and ranking
Many people say that the website bidding can improve the ranking of the website, in fact, the website ranking bidding or not does not improve the website keyword ranking and collection. The SEO effect of bidding is to increase the site’s exposure and brand awareness, and generally no one will bid on junk and worthless pages.
The above is my summary of several aspects, many novice and even some familiar hands in the process of optimization easy to misunderstand some professional knowledge, so as an excellent seoer we not only to continue to learn, and must go to practice, speak with facts, theoretical knowledge is just an application tool, the key is to understand the knowledge and practice!
