Keyword optimization is a key link of SEO optimization. The keyword analysis mainly includes: keyword layout, keyword ranking prediction, title writing and description and so on. And the choice of good keywords is the premise of success, so how to achieve keyword optimization?
1. Avoid hot words.
What is a hot word? Words with high search volume are also called hot words. For example: shirts, T-shirts. This kind of keywords, basically are in tens of thousands or even hundreds of thousands of levels. If you keep trying to cobble together hot words instead of using unpopular ones, you may find yourself waiting for no one when you think you’re sure of success. Therefore, try to avoid using hot words. There is too much competition for hot words.
2. Use keywords with high conversion rate as central keywords.
Make use of the key words best reflect your selling point, and this word conversion rate must be high. For example: search for “slim Korean men’s wear” buyers, then the search bias will be much higher than “slim men’s wear”, its purchase intention and pertinence will be much higher than “large size women’s wear”. More importantly, if this product can match, and close to the time of removal, then the ranking of this product will be far higher than hot words. The most important thing is that if the baby’s matching degree can be, and the next shelf time, it must be in the home page of the opportunity is much higher than the word. At the same time, when using hot words, the arrangement of central keywords must be compact, this way, when searching, its ranking is bound to be much more than using a combination of long tail words products.
3. Use promotional keywords.
Judging from the consumption habits of the vast majority of consumers, buyers tend to observe products from left to right, and the speed of browsing is extremely fast. This is where you put the word “loud” first. For example: “seckill”, “sell crazy”, “flash sale”, “so loud words, hot words first. For example, “30 percent off”, “lowest in history”, “it is said that this baby is selling crazy”, “the latest 2015 model” and so on promotional words to attract consumers’ eyes. Once the consumer’s eye is locked on your headline, congratulations, you’ve made it, and a deal may happen soon.
4, try to use the keywords in the directory.
What are the keywords in the directory? For example, if you want to buy a long down jacket, the first step is to choose male and female clothing, then men’s or women’s clothing, and finally choose the type of clothing. At this time, if your keywords happen to have the word “long down jacket” in the catalog, then your product will be ranked forward. With the second method, add keywords with high conversion rates, and your product is more likely to make it to the front page.
5, important keywords and high conversion keywords should be put last.
Important and high-conversion keywords can often bring considerable turnover to the product, but these high-conversion words are often some of the less popular words. Therefore, when choosing these words, you can only select a few and closely arranged together, put them at the end of the title, and then through the collocation of other words in front, so that you can achieve the key optimization. How to optimize Google
