I believe that many foreign trade enterprises know that if you want to get the market on the Internet, you must have a foreign trade website to attract customers. Now many foreign trade enterprises also have their own websites, but most of them are built for the purpose of building websites. They only focus on whether the website is cheap or not, ignoring the very important point: the website must attract customers, otherwise it will be futile.
How should the excellent foreign trade website construction be done? Today’s simple to give you a few points, very practical!
Foreign trade website construction key points
Foreign trade website is built for foreigners, not for oneself. Websites should be built according to European and American visiting habits. The website is used to display products and companies, it is recommended not to be too dazzled, to be simple and stable, with white and blue as the keynote, foreigners prefer simplicity.
Write detailed product introduction and description, try to use industry terms and technical terms, so that visitors have the feeling of finding the right place. If the copy is bad, or even wrong, then the site, no matter how well designed, is hopeless.
Display a variety of certificates that can reassure customers, including international certifications, company videos, existing big customers, success stories, specific locations, contact details, etc.
With the rise of social networking, it is necessary to open your company’s fan page on big platforms such as Facebook to regularly update news and interact with fans. Such persistence not only shows the soft power of the company, but also reduces the distance of potential customers.
If a site gets the natural ranking of the Google homepage through optimization and SEO techniques, users will gain points for their trust in Google.
Foreign authoritative website reports, through some well-known media or high-level special reports, belong to a form of public relations, external display of the company’s management philosophy and preferential policies, the cost from several hundred dollars to tens of thousands of dollars, the effect is not the same. However, for small industries with fierce competition, positive news coverage of the website is undoubtedly a plus, and it may even get the attention of industry giants, which may bring unique cooperation opportunities.
