The vast majority of users are afraid to see the page, which means the link no longer exists, or the search results are wrong. However, if you design your 404 page correctly, you can make the most of it by solving user problems and driving more visitors and traffic to your site. The following is dedecms template network Xiaobian summary of 5 handling 404 page skills, not complex, when used well have magic effect. And improve the user experience, quickly increase the weight of the site
1. Create a list of the best content on your site
Just because people don’t find the pages and content they want as expected doesn’t mean the process is dead. If you’re focused on creating good content, you should recommend the best content for your site.
Rather than leaving a huge 404 on its own, it’s better to suggest ways for users to explore the rest of your site. Users may find what they want elsewhere
2. Take advantage of exchanging emails with users
Just because visitors still don’t find what they’re looking for on this 404 page doesn’t mean they can’t be turned into future users. Getting users’ emails and regular updates is an important way to turn visitors into users of the site, and to subscribe to the site’s updates, you have to come up with some benefits: free courses, e-books, free available materials, useful tools, etc.
For many functional websites, increasing traffic to the site, or increasing customers, is the main goal. If the site is owned by a dentist, lawyer or plastic surgeon, each new client can mean thousands of dollars in revenue. So it makes sense to capture every visitor and turn them into customers.
3. Add a search box
For many older, redesigned sites, many of the old pages will be relocated to another location in the tweaks. So, adding a global search box to your 404 page makes perfect sense and helps visitors solve problems. Even if the original link no longer exists, you can search for relevant content by content, subject, or even relocated pages. Not only does the search box provide users with a new way to access content, but it can also drive traffic further.
Twitter has done a great job of ending the 404 embarrassment by directing users to search for the target topic.
4. Add contact information
Many good 404 pages include contact information for the designer or the relevant operations or maintenance team. These forms and contact information serve two main purposes. First, it helps visitors to the website, or potential customers, to directly contact the owner, designer or operator of the website. Even if they don’t find the content they want, they can contact the relevant person directly through the contact information on the page and continue to get the information they want.
Another important feature is that forms and contacts allow visitors to submit error messages, allowing design and content teams to tailor, modify, and improve the site’s content.
5. Control your sense of humor
There are plenty of 404 page design articles that recommend using humor to address awkward situations, but I’ve always had my reservations. For one thing, humor is not always “uniform” and the same joke may have a very different effect on different visitors. On the other hand, when a user searches for an important piece of information, a 404 pops up, which is a joke in itself.
Most users don’t find it funny when they encounter an unavailable page on a website. In reality, users simply find what they want, keep exploring, or turn away. It’s not too much to want to make users smile, but it’s more realistic to provide a more practical solution.
conclusion
In fact, today’s dream template network Xiaobian recommended 5 optimization 404 page tips, are built on one purpose: let the user will not be in your site in a dead end. By being able to provide additional options on the page when the user is stuck, you open the door to possibilities. Most importantly, it’s the right approach to strategically provide solutions instead of piling everything on a 404 page.
If you are the designer or manager of a website, you should communicate with the visitors who encounter 404 pages. On the one hand, you can really help them find what they are looking for, and provide available services to help your website and services go further. On the other hand, keeping track of what goes wrong can help you adjust your site to provide the right services and information.
