Usually the first thing users see when they enter the website is the picture of the home page, followed by the main navigation of the website. Therefore, the main navigation is very important for the website. It can not only play a good guiding role, but also retain users to browse more information and bring good experience to users. , so how to design the website navigation to attract user attention?
What SEO optimization requirements should be paid attention to in website design navigation?
1: Navigation style
Common navigation styles are top horizontal bar type, side fixed, side slide out, etc., according to the situation of the site to use different navigation styles, such as:
Website content is less, can use the top bar type, so not only enrich the page, but also guide the user to click directly, simple and clear.
And for more website content, can use fixed or drawer type, so that when users browse the website, navigation is like a website directory, from the largest content title subdivided into the title of each detailed content page, users browse no matter jump to which page, can quickly return to the target information through the navigation directory to continue browsing, but also save the location resources of the page.
When the content page of a website is too long, the first reaction of the user is to scroll the mouse to see the content below, so the navigation needs to be made to hover at the top with the scrolling of the interface, so that the user can always keep the navigation information in one position while browsing the content and can be found quickly.
2: navigation content
The navigation content of the website is a summary of the information that the whole website wants to display. The first thing to follow is that the title of the navigation column should be in line with the corresponding detailed page, so as not to cause the user to believe that the information is inconsistent with the result of distrust. Of course, the title summary word to simplify, pay attention to the site’s small content is best not to navigation in the form of the general title, can be subdivided by the drop-down menu, or in more forms of the small menu bar.
3: Back to the top
Have you noticed that many sites in the content is too much, the user scroll down the content is too long, if the user wants to quickly return to the navigation above, it will waste part of the time scrolling up the content, for impatient customers, if the content is not really attractive, then they are likely to end the browsing of the site, so generally for this kind of navigation Settings, There is also a detail to consider, usually a “back to top” sign next to the content, so that the user can quickly get to the navigation position of the head.
4: The finishing touch
The same form of navigation, users have long been used to, if the site construction will be the first user to notice the navigation point of creativity, so whether can give the site a finishing touch? The fact is, navigation can also change the mood of the user browsing the site while guiding the user to search for content. Browsing the site is like a journey, and creative navigation can make users enjoy the site more enjoyable and increase their interest in the site. For example, the use of chic icon navigation, situational navigation and so on.
