As a result of Google’s many adjustments, let webmasters pay more and more attention to the user experience, so the production and design of the website is more and more humanized, and even a lot of webmasters to study user behavior as the most important work in website optimization. Website construction of the design of the webpage is particularly important, especially for the interactive function of the webpage design!
Psychology is becoming more and more an important part of web design, or it is a trend, especially for the psychological research of users on web browsing behavior, through these professional analysis of the design of web pages and websites that really fit the browsing habits of users, so as to improve the length of users on the web page, which can also strengthen the conversion rate of website marketing.
AB template Wang believes that users generally browse the web habits for dynamic tracking of the eye, some web plates, characters will directly affect the user’s browsing, of course, the marketing site is more important or the user’s point of concern through professional design highlighted. Generally speaking, the following methods can be adopted:
1, strengthen the user’s point of interest, users generally for the website is to take a scan, and then focus on their own points of interest to read, so in the web design, according to the user browsing characteristics reasonable design layout related keywords, business words, brand words, through strong color and shape highlight, strengthen the user’s point of interest.
2, the conversion of user language, to say the simple point is to make the text of the web page become more fit to the user, is the user most want to see, the most understandable copy, the design can be strengthened by some ways, or the unnecessary copy weakening, but give reservation, let the user at a glance.
3, complex to simple, general web pages do not have to be too responsible, in addition to the website construction and design requirements, generally unified website design specifications, the overall design in the highlight of personalized at the same time to retain the consistency of the overall framework, neat and generous website is what users really want to see.
4, improve the function and concise, website functions are increasingly complete and perfect, but these functions in the design process should follow simplification, the purpose of simplifying the function is to let users can fully grasp the function in a very short time, so as to better use it, which is the essence of interaction design.
Finally, AB template network to remind again, web design, must be based on user browsing habits, combined with product and brand characteristics to design, here also introduced the elements of user psychology, and this can also make the website interaction design more attractive to customers, can improve the site conversion rate clues.
