Today, I would like to share a transportation project with my friends on the platform of Coupang Store.
What is a Coupang store?
Coupang is the largest e-commerce platform in South Korea, which is equivalent to Amazon in China. It will be listed in New York in March 2021, and then slowly opened its presence in ChinaThe track has attracted a lot of sellers to settle in.
To put it simplyThe products of 1688, a treasure in China were transported to the Coupang store for sale.
For example:
The price of this pillow is 69 in 1688
In Coupang, it can sell 39900 Korean$, equivalent to 211$peopleCivil currency
After deducting the product price, logistics, and platform commission deduction costs, you can earn about 50 dollars.
Is it risky to do Coupang, and what is the cost?
Registered address of the store: https://www.coupang.com/
Cost of store registration fee: None for store registrationWhether you register yourself or find someone to register on your behalf requires money, which is a fixed one-time cost.
Materials to be prepared include:
Enterprise business license
Front and back of corporate ID card+front and back of hand-held ID card
Voice bill invoice of legal person’s mobile phone number in recent three months
E-mail and mobile phone number
English translation of the above materials
Registration methodAfter entering the store, click to register as a seller, and then submit the information step by step according to the prompts for review (Google Browser opens, which can be translated into Chinese)
ERP cost: Products on the shelf can be delivered, orders processed, stores managed, logistics tracking number checked, shipment status, etc. without ERP systemIt is better to use ERP for operation, which requires fees, but also a fixed cost.
Accounting period cost: All e-commerce platforms have this cost.
The goods you purchase and the logistics fees you pay need to be paid in advance, because after the buyer pays, you have to wait until the buyer confirms the receipt of the goods and after a period of timeIt will collect money and make money in your account. This is equivalent to the accounting period. The accounting period of coupang is about 25-40 days.
In this process, it is necessary to prepare working capital, but with the continuous recovery of profits, the working capital originally put out will be less and less.
Platform credit cost：coupaNg will charge a commission of about 10%, but coupang can only withdraw cash when it reaches 100W, that is, more than 5300 dollars, which means that the platform will reduce the payment period by more than 5000 dollars, which is relatively small and completely acceptable, as long as e-commerce platforms will encounter this problem.
If all the aboveNo problem, you can go ahead. If you really want to enter this industry, you must hurry up. At present, it is just an initial stage, but it will gradually become saturated in the next 2-3 years. At that time, it will be a little late for layout.
After entering the store, it also involves the modification of store information, simple decoration of the store, listing of products, and order issuanceHow to deliver goods in the future.
What should Coupang do first after registering?
Modify account password
When you come down from the shop, the investment manager will send you an email to remind you to change the password as required. This operation is very simple. You can complete it according to the email prompts
Set shipping and return addresses
After the store comes down, you need to upload the delivery and return addresses in the store background.
Change the name of the store.
You can also decorate the shop by the way, for example, design a banner picture in Korean, and then keep the picture style simple and blank.
How to choose products for sale and boutique, and what do Koreans likeLike?
Follow up options:Generally, they sell products from cross-border stores. How to identify cross-border stores? Generally speaking, cross-border stores are likely to be the ones whose arrival time exceeds one week. You can also see the name of the main company of the store by clicking it. You can see whether it is a cross-border store at a glance.
Boutique and KoreaChinese preferences:Boutique is always the ultimate destination of all cross-border stores, or stylized stores, that is, to show their own store style, so as to attract repeat customers and generate fan benefits. For Coupang, what we must do to make high-quality products is to understand the Korean market and users, especially with the increase of merchants’ presenceMore and more, the product repetition rate is getting higher and higher, which forces the seller to gain stronger competitiveness through differentiated products.
Several key points for making high-quality products:The trademark shall be distributed as early as possible; At the language level, it is better to be proficient in Korean; Familiar with Korean user preferences; The game of platform advertising must be practiced.
Everyone aroundAround these points, we will dig deeply one by one to improve our operation capability.
In conclusion, especially for novicesNoviceIt is recommended to sell together in the early stage, supplemented by high-quality goods. Then gradually become familiar with the platform playing method, and gradually tilt to the boutique. Why? If you only make high-quality products at the beginningNoviceIt is very likely thatOnly one or two orders were issued in a month, which is a devastating blow to confidence and will probably be abandoned. So my advice to you is to work together, keep learning and improving, and have orders to support your confidence. Of course, don’t infringe!
How does Coupang Logistics deliver goods?
Self delivery: equivalent to self deliveryFind a freight forwarder or use a cloud warehouse to deliver goods.
The specific steps are as follows: the buyer places an order — the seller purchases from 1688 or Pinduoduo and then delivers the goods to the transit warehouse — the transit warehouse matches the order with the purchased goods and then packs and pastes the international face order — the logistics company picks up the goods at home — the logistics company sends the goods to the Korean customsCustoms clearance – delivery is completed by CJ or post office in Korea.
In fact, the whole process is not too complicated.
How does Coupang purchase work?
With the supply mode, if you have your own factory or supply chain, you can directly purchase and prepare goods in batches. After the buyer places an order, you can directly package and paste the order and send it to the Shenzhen officialWarehouse (CGF mode) or directly to the international freight forwarder.
No supply mode, that is, you often hear about a consignment, can be purchased through 1688, Pinduoduo and other platforms.
After the buyer places an order, the seller goes to 1688 or Pinduoduo to purchase the same SKU product, and then sends it to the warehouse by express for second timePackaging and labeling, and then sent to South Korea by international logistics companies.
What are the precautions for Coupang products?
(1) Don’t choose the wrong category, which will affect the exposure of the product.
(2) Title: The title of Coupang is different from that of other platforms such as AliExpress, which can be divided into different wordsThe title of is concise and clear, which is generally brand word+product name+category+attribute word.
(3) Main picture: try to use white background. The main product image is the image you see on the search results page, which directly affects the click through rate and is the most important.
(4) Details page: It is better to add the return instructions and purchase instructions.
(5) Delivery time: This must be noted. If you can deliver goods within a short period of time, you should fill in a shorter delivery time. If you can’t deliver goods within a short period of time, you should not be deducted for a longer delivery time.
(6) Return fee: This must be filled in to reduce the return rate and loss.
(7) Others include whether to set a one-day purchase limit, which can be determined fromJudging by the situation, I suggest that it is better to add it to avoid customers’ malicious orders for refunds; This includes setting whether the freight is free or full, which depends on the product.
Finally, to build an e-commerce platform, especially in this era, do not think about getting rich overnight, but step by step. Constantly improve their operationsAbility, order gradually, don’t think about making a lot of money at first, it is basically impossible.
