Recently, the Internet has become a hot topic in 2020.
Over 2 million dollars in rewards for a 5-hour live broadcast. Are you excited?
In these years, the number of times can be quite a lot, but the real tuyere is not a few times, most of it is just a gust of wind, blowing a few days on the kind of.
Why is it so popular?
Not yet idle. People who like to watch movies can watch movies, people who like to play games can play games, and people who like to dance can only hold in.
The birth of a new business form must be able to meet the needs of a group of people.
It was just enough to ease Ravers’ unhappiness.
The so-called “cloud disco” means that the audience can watch live DJS playing DJing and MC driving the atmosphere through various live streaming platforms in real time, listen to songs online, and “dance” at home offline.
And on the air, you can feel like a “person.”
Just a tip.
When the MC shouted “Thank you for the romantic carriage”, it was just like Shouting “Childe Zhao will pay the bill tonight” in a nightclub. It was full of honor.
And these Ravers are rich people.
One Third bar has 80 booths, with the minimum consumption of 3,800, 5,800 and 10,000, and the bar earns 400,000 dollars a night. The average person can’t afford it.
So it’s not surprising to see a $2 million payout.
Of course, it’s not all up to the fans. Industry insiders revealed that many bar hit the list, there are behind the group in support.
In essence, cloud Di is just a kind of live content. Just in time for the pandemic, it became a hit.
Netizens always like to see strange, see strange, who can not touch in daily life, and enough to hunt for novelty, play volume will not be bad.
The club is a lot of people have not been to, and full of carnival and sex color, naturally some people like.
Similarly, cloud sleeping, cloud selling houses, cloud shopping and so on
It’s a novelty.
As long as you can put something on Tiktok that most people have never seen in normal life, you can also get a lot of attention.
For example, Li Ziqi put the rural life that city people yearn for onto the Internet.
Mr. Northern Wei does aerial photography, and he goes to some unusual and beautiful places. He resigned from the state-owned enterprise, can’t do video editing, do a year, not only travel around the world, the annual income of more than one million.
Could cloud dancing be the new Normal?
Again, the birth of a new business format, must be able to meet the needs of a group of people.
while
To be the new normal, it has to be something that meets the daily needs of a group of people.
Offline dancing meets two needs of people: one is the on-site atmosphere, some people meet their own preferences, some relieve the work pressure; The second is social, don’t say more, own experience.
And what about Yunbundi? Neither requirement is met.
It’s like jerking off while watching porn is A substitute for sex. If it were, the human race would have to go extinct.
If you think about it, there’s a guy bouncing around on his phone, and there’s faint music coming from his phone.
Parents see this scene, will say: “the child afraid is not shut silly!”
I’d be surprised if that was a big deal.
Therefore, the cloud Bundi categorically will not be the wind, will not be the norm. Including cloud sleeping, cloud selling, cloud shopping, cloud fitness are all the same, who will watch the live broadcast after spending millions of houses?
What kind of cloud can replace offline activity?
Jack Ma’s cloud can.
Because consumers shop for results, experience is less important.
So e-commerce allows consumers to shop at home and have their goods delivered by Courier.
This is really addressing part of the need, and the need is eternal.
And dancing, fitness and so on are heavy experience projects, through the cloud can not be solved, at least the current level of technology is not.
Cloud Bundy, cloud fitness, cloud music can only solve the epidemic period at home is very boring.
If the cloud can form a commercial outlet, then the cloud eating, cloud poop can also replace the meal poop.
The popularity of Yunbundi dropped very quickly, and the number of viewers plummeted. On February 16, OT Bar in Hangzhou stopped livestreaming on TikTok, and the number of head players gradually dropped.
So why are clubs and platforms pushing for it?
Nightclub online, but also helpless.
Under the epidemic, cloud is the direction of all the entity industries to save themselves.
Their main goal is not to make money, but to maintain customer engagement and brand recognition, and to quickly return to revenue levels when they reopen in a few months.
On the platform side, there is no reason not to push content that attracts traffic.
This epidemic, can really continue to be cloud class.
Learning is a matter of results. Although offline classes are a good experience, a big problem in Chinese education is the shortage of teachers and uneven distribution. There are too few good teachers, and the only ones are concentrated in first-tier cities.
It is difficult for 18 tier cities to obtain high-quality teaching resources. Cloud classes can solve this problem. Teachers in first-tier cities can also teach students in 18th tier cities at home.
Cloud classes, the biggest benefit is not Dingding, nor QQ, but the online education platform.
Since students have to go back to school when the pandemic is over, platforms are only so useful. This round of cloud class educates users’ cognition and saves a lot of money for the promotion of online education platform.
Things that break out in a special period have a strong connection with the environment. Only when the current environment can be popular and people’s needs can be solved, that is the outlet.
