Today, I will continue to talk about the Kuaishou dating project. The method of the project is very simple. He first bought some entertaining jokes from the website Fishclaw.
Pretend to be a blind date account, make the fast hand matrix. You will find that their title profile is the same, but the drainage of different wechat, and there is no real appearance, are sent some blind date screenshots.
Of course, they may also delete the entertainment jokes from two years ago and only update the dating dynamic video, because the entertainment jokes are popular, but most of them are boys. Precision users from 15 to 50… That’s why they buy these accounts.
It’s 8:20, and he must be a corporate team, and the style of the homepage is identical, and the hashtag bio is identical, and he’s all live, and it’s all live, and it’s on video, and there’s no real people on TV.
Forward the way, I have talked about the drainage to wechat, add wechat group, a person receive 30-100 dollars. The unit price is not more than 100 dollars. Fast hands have a lot of losers. If you charge him a few hundred bucks, he’ll cnmb.
In addition to the team batch matrix operation, the second is a rural woman every day said blind date, and he has no other knowledge of the planet, any other services, is to pull you into the group charge you money, women into the group for no money, men into the group 39.
The third is to do regional offline team matchmaker business. Organize the young people to meet and make friends. Old school or membership. Who’s gonna do it if you don’t pay?
If you look at his videos for the first three months, they’re barely trending. It’s basically his customer service guy accessing the account to upload a video.
If it is hot, it will be added to wechat. If it is not hot, it will continue to send, because the customer service is only responsible for uploading videos. She is fixed to get paid.
In addition to the short video ads we see every day about dating between Iran and Iran, the model of inducing you to download and pay to open a membership. It is fully advertising paid promotion.
Now talking about the fast hand matrix is free promotion, mainly some videos, only a few comments, hundreds of plays.
Summarize the above four modes.
1. Corporate-team operation (Kuaishou matrix account)
2. Personal ip Operation (Matchmaker and matchmaker)
3. Promotion of paid software app (Iran)
4, offline marriage introduction organization exchange meeting (vip)
The first pattern is ten dots.
1. It mainly depends on the purchase of Kuaishou related account of Fishclaw. The number of fans is about 10,000 to 50,000.
2. Need to enter multiple video platforms, own multiple phones and computers, and create multiple accounts.
3. Early traffic diversion to wechat group forwarding and friend circle building.
4. Publish 2 to 3 works per day.
5. Perform the drainage in the way of live broadcast. Multiple accounts are diverted at the same time, such as 8.20 minutes just now.
6. Small order system, less than 100 dollars.
7. The company’s two or three customer service staff are only responsible for uploading videos, not for operation. Anyway, you will be paid once the workload is completed.
8, stimulate the enthusiasm of the staff, the order will get commission.
9, do a closed loop system, the Internet has no related tutorial decryption.
10, matrix operation, each account at least adhere to more than one year to make a profit.
The second pattern, ten little dots.
That is to say, fast hand solo dating aunt mode.
1, every night through the broadcast room chat, dialogue drainage enhance the sense of trust.
2, drainage to wechat group, women into the group for free, men pay 39 to 69.
3, the same to create wechat circle of friends, who married, who took off the single, who through my introduction of children playing soy sauce.
4, fast hand video real people, say who is looking for what kind of object, read the requirements again recorded video.
5. It is basically a single account operation, because rural women have no spare computer equipment or mobile phones.
6, some have their own matchmaker experience, is a real matchmaker, some is a pure fudge. But it doesn’t matter, there are more women in this line of work.
7. It’s still two or three releases a day. The main traffic is from the broadcast room.
8. Seventy percent of the traffic it attracts is male. Some even do elaborate operations, such as only do middle-aged divorced men introduction, twenty-something girls do not do this business.
9. In addition to the community membership fee, if you have other questions you can communicate with her, the voice call is also for money, or free, but you talk with her for half an hour, the girl will also give you a red envelope.
10. Create wechat moments of friends for at least three months.
I’m just going to make ten random points about the marketing of paid dating apps. For example, I am right.
1. Set the label parameters, and cast the paid promotion advertisement of Doujia on TikTok. @TikTok little assistant, generally speaking, if the order is 500,000 dollars, there is a contract signed.
2. Set the region, attribute and age, and launch the advertisement on the fast hand independently. @Kuaishou official assistant, like this large-scale release, not thousands of dollars to settle, are hundreds of thousands of dollars on the bottom.
3, in the Android market, Anzhi market, app treasure, app store, Wandoujia, put software application recommendation and ranking, or the same type of software download ranking. That is to say, the ranking.
4. Cooperate with Google Post Bar to make accurate post bar traffic pool for related men and women, and do fixed placement. For example, blind date bar, Li Yi bar, make friends bar, post-90s bar, boyfriend bar, girlfriend bar.
5, the company has a few website programmers, Google bidding and alliance advertising, this I don’t say. seo+sem optimization.
6, sometimes in the wechat public account traffic advertising. His company’s ads pop up when fans read high-traffic articles. It could be at the end of the text, it could be in the text.
7, through the open bucket alliance, sail alliance, small elephant mobile, Star River Alliance, ninety network alliance, 94 alliance, one push alliance, Love Shang advertising, Jia Claw alliance, 18 alliance, Youyi Alliance, A5 advertising. Snail network alliance, some well-known domestic advertising alliance platform or company, paid traffic advertising.
8. Launch microblog to designated groups.
9. Rely on the insertion of short videos, the mode of soft advertising, and the mode of real people playing a short story.
10, peer app Google search traffic hijacking.
The fourth mode is to conduct the offline marriage introduction organization exchange meeting (vip members). I will only talk about ten points.
1. Local portal newspapers run ads not for 20-somethings but for their mothers.
2. Carry out soft advertising marketing in relevant communities, so that a group of damas can automatically spread in the circle and have a matchmaking meeting.
3. Organize offline activities, community dating activities and dating parties, especially on Valentine’s Day and Chinese Valentine’s Day.
4. Basically, the customer price is more than 100 dollars, without capping.
5. The records of every dating party are recorded and distributed on the Internet. Some of them are short videos, like the ones you see on TikTok Kuaishou.
6. The population attributes are basically between 20 and 30 years old. Don’t be a divorced woman’s market.
7. Move all the marketing plans of the company’s annual party to the blind date party. For example, sending flowers, labeling, ballooning, singing, one-on-one, chatting over coffee…
8. As it belongs to the team operation of offline companies, at least one company should have five to more than ten people.
9. Mainly do regional market, and rely on the traffic of 58.com such classified information websites. And local portal advertising.
10. Release successful cases constantly to induce white to enter the game.
The above is the internal chat records of the community, do not modify, if there is a statement is not smooth, too lazy to modify.
