Recently, many people want to do short-video band clothing goods, but they do not know how to do clothing goods, what to pay attention to, today I will give you to share the experience of men’s good goods short-time goods.
I. How to locate the account
A lot of people know that account names should be as vertical as possible, so I have to ask you, what is vertical? In fact, it is also very easy to understand, is related to the products you want to share, the vertical wear of clothing can refer to the daily wear of three hundred. The unpacking evaluation account can refer to xx unpacking and xx unpacking express.
In this way, it is easy for the user to have memory points and establish the nature of the account. By setting the account name, profile picture and label, the account can have unique memory points and features.
Two, how to choose good men’s wear products
If a business has a store, it can choose the popular style of the store. If a talent does not have a store, it can choose the best-selling style with a long time. It is better to highlight the core selling point of the product in the video. Anyway, I think the core of the selection is exploding.
Iii. Industry quality video content forms
After watching more than 200 famous men’s wear TikTok number, I made a summary
At present, there are 6 types of men’s video content:
The first type is the content form of the primary stage. It does not need to show its face, but only needs to unpack the products and show the core selling points of the products to achieve the purpose of grass planting, such as BJHG and Loulan Girl.
The second is the vertical dressing class, is the middle level of the form of content, exposing or not, if the model has a good sense of mirror, you can show your face.
According to the popular music form card point, the effect is better, such as: Wu Xuan.
The third is the contrast contrast class, which is also a medium – order form of content.
Contrast through costume changes can make the audience’s eyes light up and immediately become interested in buying. For example,
Three water dynasty
.
For the users who just start to contact the vertical category of men’s wear, I suggest you refer to the above three forms of content. The production is relatively simple, and you can move to higher levels after mastering it.
The fourth is the oral explanation class, through the oral explanation to introduce the product characteristics to achieve the purpose of grass.
Closer to the distance with the viewer, the effect of planting grass is better, such as Sanbai’s daily wear.
The fifth type is episodic drama, which is also a high-level form of content.
There are high requirements for the photographer, such as script and planning, and the video should be highly related to the commodity, such as ancient Aoxin.
The sixth is the technical flow retooling class, is also a form of higher-order content.
There are high requirements for editing with multiple costume changes and TikTok hot music card points. A video takes a long time to shoot, which is the most complicated content form among the six content forms at present. Please refer to the account for example: Xiao Huang.
We encourage users to make micro innovations based on the above six forms of content, and make popular videos in the seventh to N forms of content, so as to achieve the goal of planting grass.
Iv. How to choose BGM
I’ve always stressed that hit music is an important factor in the explosion of videos, so pay attention to TikTok’s hits. If you want to do card point video business, to pay more attention to the rhythm of the music.
Hot music card points are easier to detonate content, so we can find more music of this kind when we are free to help us.
5. Whether the title and topic are important
Another important way to drive traffic to a video is to heat up the topic.
For example, the hashtag # TikTok 618 Year of Good Things Rewards has been played 12 billion times. Users need to pay attention to the trending topics in the popular videos and the topics issued by the authorities.
Six, whether the comment is important
Comments are also very important. Users can make open comments to guide the building, such as @your bestie @your boyfriend, etc.
This way is easy to attract others’ attention, first of all, the choice of the point is very clever, do not choose no argumentative words, too monotonous to attract everyone’s attention.
Here the use of your best friend, your boyfriend such words are more suitable for everyone’s discussion point. This point itself is its own topic, plus you are now emphasizing this discussion point, can drive the video play volume.
Seven, men’s wear good things to avoid pit guide
Vertical content
Users who have just started TikTok need to change their thinking. The number of followers of an account is not directly related to the ability to grow grass. A high number of fans is not necessarily a good conversion effect, the effect of a small number of fans is not necessarily bad.
I think the important factor is the vertical nature of the content. According to the tone and style of the product, the video can be made by the fashion brand type merchants. The cool and stylish video can be referred to. For example, the product style can be made out of the box, the product version is good to be made with the upper body video, and the national tide business can highlight the attitude of the product.
Quality Content
The core of video grass ability is the outbreak of video, the core of video outbreak is the quality of video.
This shows that making high-quality videos is the first step. With high-quality videos as the basis, we can create videos with breakout potential, so as to become popular videos of planting grass and bringing goods.
Above is my men’s wear good experience to share with you, welcome to pay attention to bubble net earn.
Recommended reading:
How to create your own food TikTok from scratch
