Attention everyone Doudou tape goods players!
Tiktok just released the latest policy adjustment notice!
The notice is as follows:
In order to improve the content quality and user experience of the platform and maintain the ecological health of the platform, since January 2020, the release frequency of TikTok shopping cart video has been adjusted as follows:
Accounts with less than 1,000 followers will be limited to one video per week with a shopping cart;
Accounts with 1000-3000 followers are limited to Posting 2 videos per day with a shopping cart;
Accounts with 3,000-10,000 followers are limited to 5 videos with shopping carts per day;
Accounts with more than 10,000 followers are limited to Posting 10 shopping cart videos per day.
TikTok official once again adjusted the shopping cart, in order to purify the content ecology, and this adjustment also made it difficult to “cut leeks” play to operate again.
The following delivery content will be more standardized, only creators will focus on content production, in order to achieve better delivery data performance.
In addition, TikTok has also brought you the development of TikTok shopping cart. Let’s review together:
Publish shopping cart function
In early 2018, TikTok chose to cooperate with Amazon to release the shopping cart function.
Online Tiktok store
In May 2018, TikTok store was launched.
Category 6 video is restricted
In April 2019, TikTok upgraded its content and restricted the streaming of six kinds of videos with goods.
Publish community specifications for commodity sharing
In August 2019, TikTok released “TikTok Shopping Cart Product Sharing Community Code”.
Lower shopping cart threshold
On November 8, 2019, the threshold of TikTok shopping cart application was lowered, and only real-name authentication was required to open the shopping cart.
Adjust the shopping cart application threshold again
On November 20, 2019, the application threshold was adjusted again, adding two new rules on top of the November 8 rule.
1. Personal major non-private videos ≥10
2. The number of account fans is not less than 1000
In addition, the Notice on Rectification of Sharing Behavior was issued and the DOU delivery strategy was changed to purify the ecosystem of the content of the belt.
Shopping cart details page changed
On December 10, 2019, TikTok revamped the shopping cart details page.
Visually, the direct “buy” button is weakened: the purchase entry at the bottom is moved to the middle of the page to highlight the new section “Same video”.
▲ Before and after TikTok shopping cart revision page
Shopping cart video post frequency adjustment notification
On January 9, 2020, the “TikTok Shopping Cart Video Release Frequency Adjustment Notice” was released.
