I’m going to talk to you today
IP, cash
I believe you all like this topic very much.
It is not difficult to find that now more and more Amazon customers are using personal IP to bring goods. The main reason is that personal IP has a strong ability to harvest traffic in TikTok.
01
What is a personal IP?
To put it simply, personal IP is the building of personal image, and the fixed image disseminated to the public is commonly known as IP. IP can be a person or a behind-the-scenes team, or IP can be simply understood as building oneself into an “Internet celebrity”. If a keyword is associated with IP, it is a strong IP, such as Ren Zhengfei = Huawei. Steve Jobs = Apple. If it is not linked to a keyword, it is a weak IP.
There are a few things you need to pay attention to when doing personal IP:
1. Doing personal IP is different from carrying fake originals
If you want to do a good personal IP, the most important thing is to do what you are best at, do not blindly follow the trend, see what others do fire, you also do what.
Others are experts in that field, and we can’t do it if we’re just novices, so find out what you’re best at. Analyze what you have at your disposal, find the resources available to you, and then decide what to do.
Here’s an example:
For example, you plan to do knowledge content output, you have or you can find, and you can make what kind of courses or skills, such as computer courses, English CET-4 and CET-6 courses, foreign language skills, vocabulary skills and so on.
According to their own strengths to do IP, rather than blindly look at the recent fire to do which.
2. Be sure to think of good people before you start
It is very necessary to constantly strengthen their IP by establishing human devices. Superposition of good human devices will make IP have an attractive alternative. The strengthening of the account person can make the account fans more accurate vertical, improve the conversion rate.
In the sixth Hi push annual meeting, the founder of Eke media Gu Wenhui once mentioned a point of view: when doing IP and people, there is a small positioning after the content, fans’ comments are the key to improve the people. From the comments to find what fans want to see, and then to the IP to improve, finally is more full and become their own features.
Here’s an example:
TikTok’s top Internet celebrities @superfluous and Maomaojie are very typical examples. When he appeared as a handsome boy, no one paid attention to him because there were so many accounts of the same type.
He became an Internet sensation when he donned an orange wig and began to play his girlfriend, his third sister, his seventh aunt and his eighth aunt. Every time he switches a wig, he switches a personality tag, which is very distinctive.
02
Why is it that individual IP addresses can harvest traffic?
The main reasons are as follows:
1, can receive more TikTok traffic recommendation
A qualified personal IP is only positioned in one field and population, the more accurate and vertical the account positioning, the more accurate the fans, the more accurate traffic will be obtained, the same means that the more easily realized.
Another advantage is that the accurate field and attributes of the account will make the recommendation machine have a relatively high “identification” of the account, and there will be a great chance to get traffic.
Here’s an example:
For example, if you are selling facial masks, then the best way to sell goods is to build yourself into a professional skin care teacher IP image, so that it can be easier to attract accurate flow!
Like the popular health tea of TikTok before, many TikTok Amazon will make themselves into an image of old Chinese medicine to sell goods. Such professional personal IP can make fans trust you more and harvest precise fan groups.
2, can let users remember you
How do you keep your video from being forgotten a minute later? The best way is a differentiated, personal label IP, in many short videos, have a personalized IP account is easier to let fans remember, can let fans through a keyword or a word can remember you, let users leave a deep impact.
Here’s an example:
Lei Jun through the creation of personal IP makes everyone put Xiaomi and Lei Jun tied together, at the beginning we know Lei Jun through Xiaomi, later more people know Xiaomi through Lei Jun.
The characters in the examples are all shaped by highly personalized catchphrases or character images. With the endorsement of IP, the account or character has a high degree of identification, thus improving the fan stickiness and the ability to attract fans.
3. Improve the commercial value of the account
A professional IP can make more people strengthen the impression on you, improve the commercial value of the account, let fans pay attention to you, and promote the acceleration of transformation.
Here’s an example:
O to shovel excrement cheng, for example, shovel excrement officer, cheng is familiar type of account of the onion. Since its launch, TikTok has become the first cute pet expert with more than one million fans in just one month.
As a professional veterinarian, Ah Cheng’s Tiktok account has evolved into a question-and-answer community for pet knowledge.
So far, according to TikTok, the poop poop official has 1.17 million followers and 4.88 million likes. From the perspective of interaction and comment quality, Ah Cheng’s 1.17 million followers are highly accurate. Their commercial value is second to other cute pet accounts, and it is also easier to cash in.
So what is the role of doing a personal IP?
Let’s look at a simple example:
“Huge Said Car” IP of TikTok is a very successful example of personal IP created by the rise of short videos. They have become a new traffic entry point, and auto manufacturers will take the initiative to cooperate with Huge and promote their brands through him.
For an ordinary person or a grassroots entrepreneur, I think the fastest way to make money is to start from creating a personal IP, because once you establish your personal IP, you have a channel to make money.
03
conclusion
With the rapid development of TikTok e-commerce, TikTok will definitely improve the business ecosystem of TikTok in the near future and clean up those low-quality videos. If you want to establish yourself in the short video e-commerce industry, the quality of content ultimately depends on it.
Whether it’s building an individual, a brand, or an IP for a product, remember that the quality and content of the video is the core, providing users and fans with valuable content and contributions
Only continuous quality output can reap unexpected rich returns.
