A relatively seo friendly web design must be done basic optimization, the so-called basic optimization is in the process of building the website, the design of each page is strictly in accordance with the seo rules to implement, so in line with the seo rules of web design how to do? Dreamweaver Template suggests you remember the seven don ‘ts.
1. Don’t neglect your target audience
Write down the topics your target audience cares about. Take a survey, browse relevant question-and-answer communities or forums, look for common topics in customer emails, or do keyword research.
There are some great free keyword tools, such as Google keyword tools. The plan is not to spend your time on keyword research, but to get a general idea of what your visitors are interested in.
2. Don’t stack keywords
Once you have a reader’s topic, help search engines find it. Keyword density is the number of times a keyword appears on a page. Make sure your keywords are included in key places:
Title tag
Page URL (friendly URL)
Main heading (H1 or H2)
The first paragraph of the content.
At least three times in the body content (more or less depending on the amount of content, and whether it makes sense).
Most sites aim for a 2% keyword density (that is, 2 keyword uses per 100 words). However, if your keyword is “web design and SEO”, how many times can you repeat it? It sounds unnatural. Writing naturally for your audience, rather than optimizing for search engines, is best.
Caution: Do not fill your pages with the same keywords, or the search engines will consider it a malicious act, directly reduce your site’s ranking position. Also, don’t hold on to the keyword density so tightly that it is too restrictive.
3. Don’t ignore keyword relevance
In this article, it makes sense to mention things like “keyword research,” “search engine spiders,” and “Title tag use.” And, using other keywords and topics that are meaningful to your audience, search engines will also measure keyword relationships to determine relevance.
4. Don’t forget internal links
Do you want search engines to see every page on your website? Help the search engine spider do its job. There should be a page such as a sitemap linked to all the pages on your website.
Note: You can promote more important pages by inserting text links into the body content. Make sure you use relevant anchor text links.
5. Don’t ignore broken links (dead links)
You should always search for and fix broken links on your website. If you have removed a page or section, you can use robot.txt to prevent spiders from crawling and indexing broken links. If you move a page or an entire website, you can redirect to a new URL using 301.
Tips: You can use Google webmaster tools to find broken links, and your website 404 page, if the site appears dead links, search engine spiders crawling such urls get “404” state response, that is to know that the URL has been invalid, then no longer index the page, And feedback to the data center to remove the webpage represented by the URL from the index database. Avoid site inclusion because of dead links.
6. Don’t be inconsistent with your domain name
For search engines, a www and a non-WWW URL are considered to be two different urls. You should always keep your domain name and URL structure the same. If you start promoting your website without a “www”, stick with it.
7. Don’t be afraid of semantics and coding
Semantics and standard coding not only make your website cleaner, but also make it easier for search engines to crawl your pages.
The impression of the website to the search engine is very important, so for the website construction and web design to do a good job of basic work, seo has a heavy role, therefore, website seo late good, also depends on the early work of the website, avoid violating the rules of seo design, can let your optimization work to do more easily.
