SEO circles can be divided into two types of people: one is the leading SEO practitioners, the other is at the bottom of the SEO practitioners, with the author himself as an example, the main work is to write content and external chain construction. Of course, the SEO planning of the whole site does not need us to be responsible, but SEO is not just content and external chain so simple. When considering user experience and operation, low-level SEO practitioners don’t know how to start, especially in a small network company, the inner circle is too small, often make us like a bird in a cage, we need a broader blue sky.
First, the work is boring and the taste is dull
When it comes to SEO work, it can basically be described as boring, but think about what kind of work is not constant repetition. Because of this reason many new people failed to stick to the end, there are a lot of halfway, plus now the bottom SEO practitioners of the salary level is very low, so many SEO people choose to give up. Or live a day monk hit a day bell day, according to their own personal experience, in the second – and third-tier cities of the general SEO practitioners are so.
Second: lack of communication, trapped in a small circle
The inner circle of the company is relatively small, and in second – and third-tier cities, there are almost no large professional optimization companies. Small and medium-sized network companies, their SEO department is not many members, such circle communication becomes a problem. There is no fresh blood coming in for a long time, coupled with the lack of attention to the SEO team itself, ultimately leading to a lack of communication within the company. Meetings or training has also become a coping, this is the status quo and dilemma of many SEO teams, but it is difficult to improve.
No. 3: Losing enthusiasm and settling for the status quo
For the majority of bottom SEO practitioners, lose enthusiasm for work, and content with the status quo is not a minority, the author himself is one of them. Ranking is more and more difficult to do, SEO work more and more pressure, and long-term do not good ranking will let a lot of people lose confidence, and then start muddling along. No longer thinking about how to do a good job of optimization, but gradually become mechanical hair chain and code word, which many SEO teams have to face the problem. As for how to solve this problem, I think we can start from three aspects.
First, improve the welfare of employees, which is the most fundamental problem, if the treatment is too bad, naturally employees have little enthusiasm for work.
Second, let employees learn new knowledge, rather than obsessing about how to release outside the chain all day long, employees will certainly feel tired in the long run.
Third, to develop more training programs, in order to stimulate everyone’s interest in learning SEO. This can arouse everyone’s enthusiasm, of course, the specific implementation of the time will be more difficult.
