In retrospect, blog has been in development for 15 years in China. With the development of The Times and the change of reading habits, blog has also gone from prosperity to decline. Many people are questioning the future of blog. Kunshan website construction company believes that as just contact with the Internet of new people, should have their own independent blog, because it can systematically let you master a lot of knowledge.
So how can we do a good personal blog in 2016?
First, understand the basic knowledge of SEO, host, domain name
1, SEO basic knowledge, can make personal blog webmaster clearly grasp the website structure, keyword distribution, title writing, and reasonable distribution of website traffic to different columns, make the original article more friendly to search engines, is the cornerstone of personal blog.
2, virtual host, server configuration and domain name resolution, is every webmaster must understand the basic knowledge, including how to use FTP upload website files, configure pseudo-static, redirect 301 Settings, install database files, remote login server, modify the server login port, and how to bind and resolve the domain name to their own target website.
Two, positioning and adaptation
1. Original content, segmented areas
The most important thing to write a personal blog is to highlight their own uniqueness, even different, so that the content requirements must be original, and try to be profound, and in the actual work, is to solve a problem, do not be large and complete, the best subdivision to a small part, and that part is your best.
For example, if you are writing a financial investment blog, you should highlight which stocks, funds, bonds, and futures you have more experience with, and even break down which style you prefer when creating a stock pool so that you can target your customers more precisely.
2, opinion leaders, establish personal brand
As we all know, the premium space for brand effect is huge. To take a simple example, the same article about SEO, from Zac teacher blog and 58 website directory, the effect achieved is completely different. The blog with personal brand is alive, highly trusted, and lays a good foundation for future profit.
3. Embrace we-media platforms
In this era when everyone is we-media, well-known we-media platforms give everyone the opportunity to fully show themselves. There is no reason for us not to transfer the content of our blog to we-media platforms, which is the lowest cost way for us to expand our influence and establish personal brands. We must not be complacent, we should stick to the inherent and actively embrace new things, which is like, In the early days, the cost of getting a fan on your wechat public platform is 10 cents, and now it even reaches dozens of pieces.
4. Mobile adaptation
Here why must emphasize mobile adaptation, a lot of personal blog PC terminal traffic is very good, can be in the mobile terminal user experience is very bad, make the site traffic significantly reduced, waste of traffic is actually a waste of their own time and energy, in fact, a lot of free adaptation mobile site platform, we choose a suitable for their own can solve the problem.
Third, dig suitable for their own profit model
1. Reward
Tip mode, in fact, is a small point. No independent blog is completely dependent on tip to maintain its operation. This small function can only be regarded as an entertainment tool for the time being, but with the development of paid reading, in the near future, perhaps this mode can be truly valued.
2. Alliance advertising
Alliance advertising, is a personal blog webmaster’s favorite model, simple operation, but low income, as long as you hang alliance code, advertising will automatically match to visitors, although at the beginning, this is a good cash model, but our flow has been a great discount.
3, soft text
Soft text is not only personal blog in doing, so far several industry portals are still doing, nothing more than the price is different, mentioned earlier if your blog involved in the industry segmentation enough, and small influence, follow some soft text to send, the income is still quite abundant.
A tip: soft text, do not be mercenary, what type of hair, do not affect the user experience on the premise of doing, so as to long-term stable development.
4, hard wide
As the name suggests, the most direct advertising, reflects the value of each advertising site, if your personal blog is a little famous, I think, do the relevant hard wide than the alliance advertising income is relatively high, of course, which specific is more suitable, according to the site content to do in-depth analysis.
5. Product
AB template Wang believes that personal blog from the establishment of a station to long-term stable profit, the ultimate destination should be to do their own products, products are endless, from the moment of doing products, it will lead personal blog webmaster, to another world.
