Tallace-tallacen haɗin gwiwa ya fito a matsayin kayan aiki mai ƙarfi don kasuwanci don faɗaɗa isarsu da samar da kudaden shiga. Tare da labaran nasara marasa adadi da ke yawo a kusa da su, 'yan kasuwa suna ƙara neman shiga cikin wannan ma'adinin gwal na dama. Koyaya, don yin fice a cikin wannan daula, yana da mahimmanci a fahimci ma'aunin ma'aunin ma'auni waɗanda ke tafiyar da aikin bincike. A cikin wannan labarin, za mu tona asirin da ke bayan ma'aunin tallace-tallace na alaƙa da yadda za su iya haɓaka nasarar ku.
1. The Click-Through Rate (CTR) - Ƙofar ku zuwa Nasara
Danna nan: Buɗe Sabon Babi na Samun - Shirin Haɗin Fiverr!
Ma'auni na farko kuma mafi mahimmanci don bincika shine Danna-Ta hanyar Rate (CTR). A taƙaice, CTR shine rabon dannawa akan hanyar haɗin yanar gizon ku zuwa adadin mutanen da suka kallo. Wannan ma'aunin yana aiki azaman ma'auni don auna tasirin ƙoƙarin tallanku. Babban CTR yana nuna cewa abun cikin ku yana jan hankali da tursasawa isa don jan hankalin masu amfani don ɗaukar mataki. Don haɓaka CTR ɗin ku, mayar da hankali kan ƙirƙira kanun labarai masu ɗaukar hankali, tursasawa kira-zuwa-ayyuka, da abun ciki mai jan hankali.
2. Ƙimar Juyi (CR) - Juya Baƙi zuwa Abokan Ciniki masu daraja
Yayin da CTR ke taimakawa wajen auna sha'awar da aka ƙirƙira, ƙimar Juyawa (CR) tana ɗaukar mataki gaba ta hanyar auna yawan masu amfani waɗanda a zahiri suka kammala aikin da ake so, kamar yin siye ko yin rajista don wasiƙar. Babban CR yana nuna cewa hanyar haɗin gwiwar ku tana jagorantar jagora mai mahimmanci kuma yana canza su zuwa abokan ciniki. Don inganta ƙimar canjin ku, gudanar da gwaje-gwajen A/B, tsaftace ƙirar shafin saukar ku, da samar da abubuwan ƙarfafawa masu yuwuwa don jawo hankalin abokan ciniki.
3. Matsakaicin Matsayin oda (AOV) - Wurin Zaƙi na Riba
Fahimtar Matsakaicin ƙimar oda yana da mahimmanci don haɓaka yuwuwar kuɗin shiga ku. AOV yana wakiltar matsakaicin adadin da abokin ciniki ke kashewa a duk lokacin da suka yi siyayya ta hanyar haɗin gwiwar ku. Ta hanyar haɓaka wannan ƙimar, zaku iya buɗe mafi girman ƙimar hukumar ko yin shawarwari mafi kyawu tare da masu talla. Ƙarfafa abokan ciniki don yin manyan siyayya ta hanyar ba da hada-hadar da aka haɗa, sayar da samfuran haɗin gwiwa, ko bayar da rangwame na keɓance don ƙarin kashe kuɗi.
4. Komawa kan Zuba Jari (ROI) - Lissafin Ribar Ku
Auna Komawar Ku akan Zuba Jari (ROI) yana da mahimmanci don tantance ribar kamfen ɗin tallan ku. ROI rabo ne wanda ke kwatanta kudaden shiga da aka samu daga ƙoƙarin tallan ku zuwa gabaɗayan kuɗin gudanar da waɗannan kamfen. Wannan ma'auni yana ba ku damar gano waɗanne kamfen ɗin ke samar da mafi girman sakamako kuma waɗanne na iya buƙatar gyare-gyare. Ku sa ido sosai kan farashin tallanku, kwamitocin, da kudaden shiga da aka samar don tabbatar da ingantaccen ROI mai fa'ida.
5. Samun Kuɗi ta Dannawa (EPC) - Maɓallin Nasara Benchmarking
Earnings Per Click (EPC) shine ma'auni mai mahimmanci wanda ke bayyana nawa, a matsakaita, kuna samun kowane dannawa da kuka samar. Wannan ma'auni yana taimakawa wajen auna aikin gaba ɗaya na haɗin haɗin gwiwar ku kuma yana ba ku damar kwatanta yaƙin neman zaɓe daban-daban da gaske. Babban EPC yana nuna cewa kamfen ɗin ku yana jawo ingantattun zirga-zirgar ababen hawa kuma yana haifar da riba mai fa'ida. Don haɓaka EPC ɗin ku, mayar da hankali kan haɗin gwiwa tare da masu tallan canji mai girma, haɓaka samfuran inganci, da kuma daidaita dabarun ku.
Yi Amfani da Ƙarfin Ma'auni don Nasara mara misaltuwa
A matsayin ɗan kasuwa mai haɗin gwiwa, kiyaye ido sosai akan waɗannan ma'auni shine mabuɗin buɗe cikakkiyar damar ku. Ta hanyar fahimta da nazarin waɗannan alamomin aikin, zaku iya yanke shawarwarin da suka dogara da bayanai, inganta yaƙin neman zaɓe, da fitar da sakamako na ban mamaki. Ka tuna, yanayin yanayin dijital yana ci gaba koyaushe, don haka sanya ya zama al'ada don saka idanu akan waɗannan ma'auni akai-akai kuma daidaita dabarun ku daidai. Nasara a cikin tallace-tallacen haɗin gwiwa yana jiran waɗanda suka kuskura su nutse cikin zurfin ma'auni.
