Have you been checking Tiktok lately? Anyway, I check Tiktok every day. After checking Tiktok these days, I accidentally found a very interesting account.
Small tradesmen in rural fairs
TikTok live opened a store
A live broadcast easily sells for 100,000 dollars
The creator of the account turned out to be a small vendor, who used to be seen in rural markets
They set up a stall and start to sell, they use their humorous language to sell their products, often make the old ladies laugh, and then sell the products.
Today, I can actually see them selling on TikTok. They have changed the scene, and instead of hawking on the street, they go to TikTok to sell. TikTok gives countless opportunities for grassroots to reverse course, and these grassroots also follow TikTok to make money!
Shooting content, simple and casual
After reading this account, I first made a simple analysis. First, I read its general introduction. Then this is an enterprise account, which can increase the weight and not be restricted by TikTok when sending advertisements!
Then I took a look at the presentation form of his works, which was also very simple. They were all shot with the back lens of the mobile phone, and they did not even add subtitles, but just added a cover title, which was really a bit lazy
This kind of content doesn’t require any skill, even a sixth grader can shoot it in 5 minutes.
But it’s also a good piece of content because he’s got a really good cast
A high-quality actor can show you the best picture and the best content at any time. Although the environment is very bad, the actor in the video makes you feel like watching a comedy short film with his exquisite eloquence and exaggerated display actions.
After studying his video shooting method, I then studied how to monetize it. I took a look at his commodity window and found that all the products sold were one of their products, lazy man rags, and one was their Zheng Jiajun rhyming for 88 dollars!
Live telecast cash out, simple and rough
It just so happened that he was on the air the other day when I was watching his video, and I clicked on it, and I saw this amazing thing
The main channel for this person to make money is live streaming. You can take a look at the cover of his video and shoot how many mobile phones there are.
I took a look at one of his concerns and likes and found that they were playing matrix. What we watched in the live broadcast that night was one of dozens of mobile phones, and the account I followed was just one of them.
Zheng Jiajun made a lot of matrix accounts in this similar way. He recorded some contents of the accounts I just mentioned every day, and the live broadcast was made by this shooting host every night!
Of course, the most cattle force is their live broadcast, if you have to go to the countryside to catch the set, you will see these people their sales eloquence, really called a unique!
That’s right. I was in the studio, and that’s how they sell their products, with their brilliant, humorous eloquence, and their product presentation
The night went wild.
It sold 1,069 orders and collected 94,072 dollars
That night I did an analysis of the data.
Here are two screenshots of a data collection I made. I clicked the link to their Amazon. At that time, it was 12:12 in the morning, and the sales volume was 604.
By 2:19 in the afternoon of the second day, the sales volume had reached 1069. Of course, when I followed him that night, the live broadcast may have almost ended. I estimate that the 1,069 sales we saw should be the sales volume of his live broadcast that night, 94,072 dollars in one night.
It’s not a lot, but a live stream like this, he does it every night, you can imagine. You can imagine how strong Tiktok’s ability to monetize is. It is still a grass root, not to mention those big V with head, like Li Jiaqi, who can bring in hundreds of millions of dollars for a live broadcast!
Reverse copy peer
As a veteran player of short video games, my daily routine is to watch TikTok, which is regarded as an entertainment activity by many people. My purpose of watching TikTok is to learn the excellent experience of my peers.
In fact, I think do any industry is the same, peers are always your best learning object.
Experience of success
Learn successful experience from peers. By scrolling through the accounts of peers and monitoring their data works, you can learn about the business ideas and methods of peers, the presentation form of their videos, and adjust yourself by analyzing the data of rivals, which can help you grow rapidly.
Experience of failure
Peers can not only give you successful experience, but also give you some failure experience. When you brush TikTok, you will also have some failure experience and failure cases, which is what you need to learn.
You must avoid these failures, peers will tell you how to avoid these failure experience, failure lessons can help you quickly close the hole, rapid growth.
Below, I would like to share with you, what are my main research angles when studying the videos of my peers?
Video:
The first Angle is to study each other’s videos. For me, if I want to do an entrepreneurial account, I will pay attention to the large in the same field and give him “like” comments every day.
Of course, if you are a new account, you may have to go to the search box of TikTok for the first time to search for the size of the relevant field
For example, if I want to make a marketing account, I will search for marketing in the search box, follow several big v’s, and then give their videos like comments.
When you pay attention to him, his account will jump out of a recommended account, so you can also pay attention to this account, including his own concern and love, these are the objects you can study.
After following the size of these peers, give them frequent likes and comments. Tiktok has a smart algorithm that will recommend you accounts in the same field
In this way, you can dig out almost all the accounts in the same field. These are relatively excellent works. You can see how others operate this account.
When we look at videos, we can look at a presentation of the video, whether it’s landscape or portrait. The length of his video is controlled by how many seconds.
Then click through to see the overall likes of his videos. If all of his videos are around 1,000 likes, suddenly one of them has 10,000 likes
Then you can study this post of 10,000 likes, what is its outstanding advantage? So this kind of work is usually very valuable to study.
There is another very worth studying, is your competitor, his attention and his likes, like my words will generally hide my concerns and likes, not to be studied by others
But some people do not hide, this time you can go to analyze his attention and his likes, see if he did not do the account matrix!
Generally, if you play new media, there will be an account matrix. Through his attention and his love, you can dig out whether he has an account matrix.
Items to choose from:
There is also a very important thing to study it is a choice, if you are doing grass belt goods, this kind of account must go to study each other’s choice, first of all to study each other’s account, recently in the push of products
If all of his recent videos are about a product, then you can study it, and the sales data of that product can be monitored using non-verbal data.
If all the recent videos are promoting a product, and the overall data performance is OK, what does that mean? It means you must make money, right?
At this time, the peer has verified that this is a feasible method, so this time you only need to stand on the shoulders of the giant, the copy and magnify his method, hard execution is OK.
This case only gives you a glimpse of Tiktok’s profiteering, and there is much more
Interesting way, in fact, I think any industry in the future can use short video to do again!
Clothing + short video,
Food + short video,
Beauty + short video,
Baby products + short video,
Daily necessities + short videos
Training + short video
In 2020, TikTok will be a huge traffic entry point. In the following articles, I will analyze how traditional industries should transform by combining TikTok short videos and play short videos together.
