Recently, a lot of people and I said that I want to do food class short-sighted band goods, but do not know how to do food class with goods, what to pay attention to, today I will give you to share the classification of food account and how to operate food account.
I. How to locate the account
I think you can choose according to your different demands, content advantages and commodity channels
In the food track, select a subdivision track, account positioning.
For example, if your strength lies in food preparation, or if you have a professional chef resource, you can refer to food tutorials. If you are in the industrial belt, or have the advantage of origin commodity channel resources, you can choose fresh agriculture, rural routes.
Each subdivision track has different content and forms of presentation, but if you want to do the account well, there are some common characteristics, can be summarized and shared, today I will share “from 0 to 1 do account need to have what elements”.
Real people on camera to enhance the human system
I suggest that if you make a food account, you’d better have a real person exit, which can enhance the sense of interaction with users and shorten the distance with users, or the account name, profile picture and title have clear theme characteristics, which can attract users. The advantage of this is that the account has features, which can facilitate the establishment of contact with users and strengthen user stickiness. Enhance fans’ recognition of the account.
Two, account naming rules
The first food Course
Naming secret: Name + food
The advantage of this naming is that the name can strengthen the account person, for example, “every day” “xxx tutorial” can strengthen the vertical content of the account.
For example: greedy cry sister, a nic every meal
Second Snacks Evaluation
Naming secret: highlight foodies, evaluation, snacks
The advantages of such a name are that it strengthens memory, enhances appetite and facilitates purchase.
For example: snack monster king, foodie king pendulum
The third food scout
Naming secret: Region + foodie
The advantage of such a name is that it can improve the authority of local cuisine and enhance the attention of local users.
For example: 20 eat down Chengdu, Fuzhou foodie squad, Capital Shaonan, etc
The fourth mountain wild delicious
Naming secret: mountain + name
The advantage of such a name is to highlight the reality of the content of mountain and wild delicious, the name is conducive to memory, easy to spread.
For example: wild food brother, village beard brother, jungle two fat
Fifth fresh three farmers
Naming secret: region + name + category
The category here refers to fruit or seafood
The advantage of such naming is to highlight the name of the person, strengthen memory, clearly sell the category, highlight the origin.
For example: Treasure Island Alin, seafood girl Zhang lovely, fresh da orchard and so on
The sixth choice wine guide
Name: Name + wine
The advantage of this designation is that it highlights the name of the person, makes it easier to remember, relates to the wine, and increases the perpendicularity of the account.
For example: drunk goose mother, Lao Song’s tipsy 23, Lao Zhang’s late night wine shop and so on
Three, the role of Slogan
Based on my experience, I suggest that you have your own Slogan for your account. The Slogan of the account is also part of the system to enhance the identity of the account, and the content of the account can also be expanded according to the Slogan of the account.
Example: papi Jiang’s “A woman of beauty and talent”
4. What elements are needed to become high-quality content?
Let me give you an analysis of what is a good content, a good account.
Good content = Solving user pain points
Content that makes users feel valuable is generally good content, such as food tutorial sharing, which teaches users how to cook food.
Good account = User expectation
A good account can give users a good sense, so that users are willing to read your content, and look forward to your updates.
So how to do a good account, good content? I summarized the following points:
1. The gameplay should be renovated
Refuse the same gameplay, to constantly innovate, constantly adapt to the rules and rhythm of the platform, so that the account can last
2, control the rhythm of high clarity
Release your videos at a good pace. Release two or three videos a day and make sure the videos are clear, not blurry.
3. Operation details & Precautions
a It is best to add cover for each video, which is conducive to increasing the account fans
b Pay attention to comment section maintenance
This has three advantages:
1) It is convenient for the account to interact with fans and enhance the stickiness of fans
2) Facilitate the maintenance of comment section guidance
3) You can try to guide users to place orders in the comment section to improve the conversion
Five, the choice of product direction and strategy
Selection method 1.
According to the market situation, some commodities are very hot themselves, they are their own flow, but these choices are not invariable, we should choose according to the different hot products in each period, such as snacks, Zi Hi pot, sour and spicy powder, spiral river noodle, egg yolk crisp and so on, which can be referred to.
Selection method 2.
Seasonal fresh fruit is more popular, but also pay attention to the fruit in transportation, after sale may encounter problems, if it is some Gawker complaints or easily damaged goods, it is not recommended to share, such as cherries, Ehime orange, kiwi and so on.
Selection method 3.
Can solve the user pain points of the goods are generally relatively easy to sell goods, there are some goods can quickly improve the user cooking, improve the taste of food, these goods are relatively easy to sell, and these goods in the video is also relatively good to present, such as Orleans dip, fried chicken powder, garlic pounder, etc.
Selection Method 4.
Some low-fat and low-calorie foods can be considered. While food lovers are in pursuit of delicious food, they are also worried about gaining weight. Low-fat and low-calorie products can solve users’ pain points in this aspect, and they do not need to worry about gaining weight while eating, such as cereal, low-fat milk, whole wheat bread, etc.
Six, food account shelter guide
Vertical content, improve the weight
I think the vertical content is very key, the more vertical the account content, the greater the authority of the account, the more prominent the people.
Don’t care too much about the number of videos played and fans. If the target of the account is good species of grass, it should focus on the grass planting ability and transformation ability of the account, and do a good job of user maintenance to improve user experience.
Completion rate is very important
The longer the video is, the better, the more important is whether the user can effectively watch the video.
Learn to “grind traffic”
Avoid static, to pay more attention to the platform hot, participate in platform activities, the use of hot BGM, these can own traffic.
