Today, I bring you a project of official account, which is the official account of the local city.
If you want to be a local official account, the first choice is life services. Because everyone is concerned about them, the traffic is also very good.
1、 Registered official account
1. Our name can be taken as follows:“Own brand ” ” city name ” ” business “.
2. Or directly “city name” “business”, those big cities should have been registered long ago, and small cities should still have them, you can try.
3. For example, “Southern Star Zhengzhou Food”, which has its own brand and also contains city keywords, can bring about “no” laterLess local traffic.
2、 Content orientation
1. Through the analysis of some well done local official account, the most common ones can be divided into two types: food and information.
2. Information official account have relatively large traffic, such as local news, social security, vaccination, etcHeart, and the forwarding rate is relatively high.
3. The official account of food category has a particularly strong liquidity ability because it can be directly connected, and the business fans are more precise, such as what city fans are searching for ➕ What kind of food.
4. One has a large flow, and the other has a strong liquidity. If you have the ability, you can use both at the same timeYes, the information number can get huge local traffic, and can import traffic to the food number, which is a perfect combination.
3、 Content acquisition
1. For information content, you can follow some websites of local government departments, or headlines, official account, local news media websites, headlines, official account, etc.
2. BestIt can connect with local government staff to obtain the latest information, or cooperate with departments and units to participate in some cultural publicity activities.
3. You can get discount, special price and other preferential information from local merchants.
4. The contribution of netizens can be opened, but needs to be reviewed.
5. Can join local WeChatGroup, get some latest information from the group.
4、 Flour raising promotion
1. Platform search traffic
It comes from the keywords “city name” “business”. Our official account can be searched to obtain traffic.
If the competition is fierce, you can do search ranking optimization, that is, official account SEO.
2. Sharing and forwarding
This thing depends on the content. If your content is good, users will forward more.
The forwarding rate of general notification content is very high, such as water and power outage notification.
Everyone will forward to local groups and cell groups, with a large amount of forwarding reading.
3. Department cooperation
If we can cooperate with government departments, such asPublicity of some cultural activities, positive energy, “civilized driving, courtesy to pedestrians”.
If the government department will vigorously promote it to us, it can bring us a lot of fans.
4. Paid promotion
If you have a lot of budget and want to make your account available soon, you should pay for promotion and pushBroadness is the best way.
Find some local large and small ones, and you will soon have your account.
Local express car advertising, bus advertising, bus platform advertising.
5、 Profit mode
1. Local business advertisements.
Local businesses put advertisements, especially food restaurants, beauty shops, etc.
PressThe recent reading amount, for example, if the recent reading amount is 3000, you can directly charge 3000.
In addition, if the merchant thinks the effect is good, he will also spend 3000$Money for a promotion, because it can bring a lot of traffic to the store, and may also promote the transaction to bring a lot of business
2. Connect to the new listadvertisement.
This kind of advertisement, generally put a second article, does not affect the first article.
Five or so advertisements can be issued after one article.
This kind of advertisement is also based on the reading volume, but the unit price is about 0.45.
One or two times a week, which is also good
3. Selling local specialties
Many local friends who go to other places miss their hometownThe local products are terrible, and so on. He will see the push of the official account, and will naturally place orders to promote the transaction.
4. Flow main
This is Tencent’s own advertisement. Anyway, it’s also on display. It’s better to earn some pocket money.
5. Development model$
For example, companies that sell houses, rent houses, and sell cars advertise. developmentThese channel modes$Out, you can dock with merchants to release their commercial advertising information.
In fact, it is selling advertising space. But this is long-term, and it is also a$Content.
Well, the above is the local life official account project shared today.
If there are fans and readers, they will not be afraid of no traffic and no money.
haveThe number of local official account in several tier seven and eight cities is only 3000-4000, and it is also OK to receive a soft message promotion from businesses every month, which is more than 1W of income.
Besides, there is a fixed advertising model for regular posts$Yes, this is charged monthly.
Of course, the benefits are also continuous, always,And with the growth of fans, the amount of reading and income will continue to grow.
After mastering the method, it is actually very simple. I still go to work during the day and operate at home at night. I can simply operate for 1-2 hours every day, which is OK. Time is free.
Recommended courses:
Zero for a long time, from 0-1 to operate official account, zeroBasicsNoviceCan also get started, and systematically understand the operation of official account
Gaopeng Circle · official account traffic main profiteering income project, operating single person in spare time has earned more than 10000 dollars per month
