Spring Festival this time is a good opportunity to do powder, a few days ago, we shared through the short video platform to do dynamic emoticons drainage.
Today to share a recent hot – wechat status background video.
This is wechat version 8.0 launched a new function, you can set a video in the wechat profile, when friends click
Your nickname or your homepage.
This is like the cover of QQ space in the past, very popular with young people. We tested it with this video over the last few days, and the drainage was good.
I wanted to test the whole process before sharing, but these hot spots have a time limit, just like the ios 14 table shared before
The same as the surface layout, after this period of time, the heat goes down and it becomes more difficult to do it again. I saw someone share this project a few days ago. Today I’ll tell you in detail how we did it.
1
A counter index
TikTok
Quality works, content positioning.
We do 15-25 year old fan traffic, first
The platform you choose is
TikTok
. Go straight to
TikTok
Search for relevant keywords to find a large number of quality works. Through these works and data, we can judge user preferences and determine our own video style.
Remember: drainage must be for our cash service, otherwise there is no meaning.
For example: suppose we do
The product is a fashion brand, so we need to drainage male fans, according to this backward inference we want to do video type must be the content that boys like.
Just like the flirty girl emoticons we shared before, which are all aimed at male fans, the realization is simpler and more direct.
B Video creation and multi-platform distribution
A lot of the hot spots are funny videos that have gone viral before
Marvel video, such as “Uncle Liu spit”, “Ultraman video”, “Marvel clip video” and so on are film and television clip content.
These contents can be directly analyzed by changing the platform handling or secondary creation, such as direct
TikTok
The video was moved to
Social networking Sites
.
Specific operations:
Open the
TikTok
To download the view
Frequency — Click forward — Copy link — open wechat mini program (to remove watermark) — Paste link — to remove watermark — Download video — Import clip or PR — clip processing (enlarge crop, image flip, replace music, add subtitles)
Distribute the finished video to
TikTok
, fast hand,
Social networking Sites
Micro blog
And other platforms,
Social networking Sites
Mainly do female fans, focus on the distribution of female fans like content, such as animation clips.
Both the new number and the old number can be operated, and the video can be directly used against without specific quantity limit.
C Transfers the traffic to wechat
TikTok
And Kuaishou directly modify personal data, note
TikTok
The new number is directly without fans
Leave wechat audit is difficult to pass, can put
TikTok
ID changed to micro signal, the data guide fans copy
TikTok
Number add wechat, such as: copy
TikTok
Number watch the circle of friends take video.
Social networking Sites
You can leave your contact information in a “ta moment” or in a private message.
2
This kind of fans and wallpaper powder, head powder, envelopes of flour
The same, are pan powder, the way to cash is mainly to sell materials, sell fashion brand, do Amazon customers, takeaway CPS, CPA, public number traffic master, selling powder, teaching.
We mainly monetize through takeaway CPS, CPA and public accounts.
The price of direct selling powder is 1-2 pieces, drainage to the public number and then sell the number
Yeah, 50 cents to $1 for a single powder.
Write at the end:
Hot spot is a double-edged sword, can not be blind, otherwise easy to steal chicken will not erode the rice. Such small projects can be used for short-term traffic and can make a small amount of money, but it is difficult to scale up.
Every move we make revolves around our product and our project.
Working on a project,
Strategically we should despise, tactically we should pay attention to, do not glass heart, do not rush to success. As long as we resolve the difficulties one by one and stick to optimization, we will certainly make it.
