It has to be said that the situation of physical stores is really becoming more and more difficult, from store rent to labor, publicity costs and other aspects, coupled with the impact of the Internet, resulting in countless stores closed every day.
This is not, bubble net earn my downstairs fruit shop and hang out of the transfer of tips, this has been a year
It’s the second store in the chain store. But, in spite of this, there is still someone next door to make another fruit shop thriving.
So it’s not that business is getting harder, it’s that the business logic of doing business has completely changed.
Times are changing, markets are changing. How many people because of the change of The Times and all-powerful, there are many
People disappear because of The Times.
What about desperate money?
I see it
Two interesting contraries
, the boring traditional industry plays a new trick, maybe can bring you some reference on the operation of physical stores.
01 Live Dating
According to the latest statistics of the National Bureau of Statistics and civil affairs, our country
The number of singles has reached 240 million, accounting for 17.3 percent of the country’s total population.
The large number of single population provides a huge market for dating and dating, but the traditional way of dating can not meet the emotional needs of the new generation. Driven by the popularity of live streaming, strong market demand and economic interests,
Live stream phase
Affinity came into being.
The so-called live dating, as the name implies, is a matchmaking in the “matchmaker” live broadcast room.
The main gameplay is
“Matchmaker, Male Guest, Female Guest”
Three characters as the model of blind date form, other viewers can freely in the chat room, or can apply for a blind date on the Mic.
Based on the way anchors operate No
At the same time, this kind of live matchmaking method is also various, some live Mai, some meet in the same city, some just provide a contact information……
If you search the keywords “blind date”, “matchmaker” and “introduce a partner” on a short video platform, you can easily find a large number of anchors focusing on matchmaking, which is the threshold of entry
Very low. You can almost do it if you have a good mouth.
Take the following fiftysomething Northeast aunt for example, positioning on the fast hand
City dating live broadcast room
“, by asking fans about their basic information and mate selection criteria, Lian Mai helped them find a partner and accumulated a large fan base.
The northeast Chinese
Aunt usually has four types of short video content:
1. Introduce the information of the target; 2. Expose emotional cheaters; 3. Live broadcast preview and offline party preview; 4, post fans thank screenshots, bless the successful couples in hand.
As an intermediary, the northeast aunt was also motivated by profit,
Reward, sell, show
Pro success service fee, offline matchmaking party ticket fees
It’s a source of income for her.
There, clients can choose between a paid or free model based on their needs, usually
Girls are free, boys pay.
There are two kinds of free, one is the intention during the live broadcast can be uploaded, the other needs to send information review, also
Is the so-called “real name system”, including but not limited to name, age, height, weight, economic conditions, mate selection conditions, life motto, and then she makes a simple recommendation.
Ordinary payment is a huge investment of 6 fast coins (0.6
) to join the anchor fan group, a point of advanced play is on the wheat man Mingcode
Price brush gifts to provide better service.
The gifts range in price from roses to confession balloons and sports cars, earning at least 500 dollars per livestream.
In addition to that,
Charge “membership fee”
It is also a big source of income for live dating. During live streaming, the anchors will transfer to wechat for transaction
The secondary transformation makes money.
As far as I know, there are many types of membership fees after the drainage to wechat, the most basic is
Pay to get girls’ profiles and post on moments/Kuaishou to increase exposure.
Want to know the better condition of the object, need to pay more expensive membership fee, so that customers can understand each other’s region, age
, occupation, and appearance.
Most charges are like this:
Introduce 5 female guests;
Introduce 10 female guests;
Introduction to the single until + pull blind date group + fast hand or friend circle;
Post on wechat for 30 days in a row.
As you can see,
Even if we just make one deal a day, that’s a big profit margin.
People, always want to get married, but it is a matter of time. Although some people do not marry, but the mainstream direction of society is marriage. So the matchmaking market is very potential.
As mentioned above, live dating here
There are still many channels for the realization of a project. Whether we want to introduce the object for others to earn some reward money directly on the live broadcast, or transfer it to the offline transaction, there is a lot of room for getting rich.
This project is very suitable for beginners, and it is a quick start project, can make money in a short time, and I
Your network will also get a big boost.
The most important thing is that it is not difficult to do live dating. I am a smooth talker, cheerful and fond of chatting. I named myself @XXX matchmaker and prepared two mobile phones, one for live streaming and one for background music. Add microphone, stand, sound card, background board, etc., directly at home waiting to open
Just play it.
The cost is less than ten thousand, but the income is unlimited
In the case of the Northeast aunt shared above, she can simply earn 10,000 to 20,000 dollars a month, which is better than most ordinary office workers.
02 “Fresh Edition” blind box
For the post-95, post-00 said, hand-done blind box must not be unfamiliar. To get the one you want
Dolls, I have a lot of young friends who are willing to spend a lot of money, some of them even insist on “blind box” survival.
It is known to all that Bubble Mart is started by doing blind boxes, it relies on blind boxes to complete the listing, and the valuation of hundreds of billions.
But if someone told you that what was in the blind box was no longer an action figure, it was me
You can eat crayfish, pork, eggs, scallops, rape, carrots and other fresh dishes, so called “fresh version” of the blind box, you still like to open?
In fact, fresh platforms have long used blind box gameplay to drive commodity sales, but also achieved initial results.
I’ve watched students on group-buying platforms before
Fresh blind box open group activities, found
Blind fresh boxes sold nearly twice as much as regular fresh group purchases
If there’s a lottery, it’s basically on the shelf.
Here’s how they do it:
Using the “blind box lottery” gameplay, users only need to spend a dozen to dozens of dollars to buy fresh products, will be random draw
Prize the blind box, and then there is a chance to get the prize value of the next unit price of the blind box prize, so many users to attract the first order.
Here’s an example. There is a kind of blind box for oysters which is very popular in the market. A blind box of fresh oysters is priced at 18.8
It has about 3.5 pounds of oysters in it, usually 20 to 30 pounds
The blind box says that out of every 20 servings of oysters, one can randomly extract 3.5 pounds of razor clams or oyster meat, which is worth much more than 18.8 pounds
. If you are lucky enough to draw a razor clam or a raw oyster, it is “big with little”.
Even if you can’t find oysters or razor clams, the price of oysters in the shell in each blind box is the same
It’s a bargain.
It is not a loss or even a small profit, and occasionally can win the jackpot, a dozen dollars to buy a hundred
Who wouldn’t want to try it? So even the normally budget-conscious housewives can’t resist placing orders.
There have been news reports of a post-90s small vendor in Nanjing’s food market, launched an online market
The “blind vegetable box”, suitable for two or three people, is priced at 20, depending on the category
In just over a week, 118 people have already tried it. That’s an increase of 400-500 a day
The income of
A month can add up to tens of thousands of new income
This wave of blind box wind is not just blowing
In the fresh market, takeout platforms are also booming. Looking through the Ele. me platform, I found that some milk tea shops and fast food restaurants have also launched “blind box set meals”.
Their blind box package is
You can get a limited edition cup of milk tea, or more than 20
Order two meat and one vegetable snack in a blind box
, random dishes,
There’s also the opportunity to order expensive dishes. Sales and popularity have been high.
So any business model can learn from each other, physical stores can learn from the e-commerce to make online live broadcast, selling fresh food can also learn from bubble Mart, research out the blind box play.
If it were me, I would have thought of using this blind box model
Solve the problem of tail stock.
In the past, fresh food companies want to clear inventory, are through the way of price reduction promotion, this method is not to say that there is no effect, but always give people a feeling of cheap, can’t wait, the consumption experience naturally not much better.
But the blind box model is different, even without the price reduction can be achieved
The purpose of sales, can make the inventory relatively large, small sales, fresh imperceptibly sold out, but also to attract customers’ attention, marketing a wave.
Moreover, consumers are particularly willing to pay for it, and it is even easy to become addicted to it and buy it again and again. This is why it’s worth exploring more gameplay.
In a word, it is concluded that playing the fresh blind box model may open up a new way of marketing promotion.
03 at the end
As the saying goes, if you do things with 80% of people’s thinking, you will only get 80% of people’s results.
Most people in the fresh and matchmaking market are thinking along the way, towards a common
The direction to think about the problem, business naturally not much better. However, with the reverse gameplay of the above-mentioned live broadcast and blind box mode, the result is quite different and a completely new road has been walked out.
Business is like a battlefield, either survive or change, there is no other way, the reality is so cruel.
The same is true for brick-and-mortar stores,
On the surface, it is the impact of the Internet and competitors, but the core reason is that The Times develop too fast. As a result, the thinking of most business operators has not kept up with the pace of The Times, and business is increasingly difficult to do.
At this time, if we can change the Angle, from the opposite side of the thinking, give full play to the magic of reverse thinking, the question is no
There will be a smooth solution, and there may be unexpected gains.
Ok, that’s all for today